In the bag: Albert Kriemler on Akris’ ‘Create your Aidentity’ campaign
‘It started with an idea for the most simple bag,’ explains Akris creative director Albert Kriemler of the brand’s transformative Ai bag. ‘I wanted to create an architectural bag with a visual appearance referencing the “A” for Akris and for Albert,’ he muses.
Versatility was a key element of the original Ai's design. It subsequently comes in three sizes and can be unfolded from its trapezoidal closed shape into a tote as well as a bucket style.
For A/W 2016 Kriemler has built upon the Ai’s metamorphic principals with the introduction of the house’s ‘Create your Aidentity’ programme this month. ‘In a time when you can get everything in every colour everywhere, the desire for customisation and personalisation is awakening,’ says Kriemler of the bespoke service that starts at £985.
In store customers can choose from a selection of 15 coloured cervocalf leathers, several options for handles, including python, along with their dream bag’s metal hardware and closures. ‘It’s for women who want to express their individuality,’ Kriemler sums up, ‘And, of course, you can have yours monogrammed.’
INFORMATION
For more information visit Akris website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Vipp’s Scandinavian guesthouse offers a sleek setting amid a wild landscape
Vipp Cold Hawaii is a Scandinavian guesthouse designed by architecture studio Hahn Lavsen in Denmark’s Thy National Park
By Sofia de la Cruz Published
-
Aston Martin DBX707 SUV is updated with a new interior and infotainment
The new Aston Martin DBX707 has better tech, better design but the same raw power, keeping its spot at the top of the ultra-SUV tree
By Jonathan Bell Published
-
Dark watches show it’s time to embrace an inky palette
Discover new dark watches from brands including Audemars Piguet, Omega, Chanel and Tudor
By Hannah Silver Published
-
Tsatsas teams up with a cult 1990s designer for collection in leather and lace
German leather goods brand Tsatsas has united with Kostas Murkudis, who began his career as first assistant to Helmut Lang, on a capsule collection of clothing and accessories constructed entirely from leather and lace
By Jack Moss Published
-
Akris Spring 2024 is a vivid tribute to a textile design legend
Textile designer Felice ‘Lizzi’ Rix-Ueno inspires Akris’ Spring 2024 collection, which is alive with botanical references
By Simon Mills Published
-
Akris’ century-old roots in St Gallen, Switzerland, are explored in new textile exhibition
‘Akris: St Gallen, selbstverständlich’ at Textile Museum St Gallen explores the Swiss fashion house’s history of craft, backdropped by its home city’s links with fabric production and embroidery
By Jack Moss Published
-
Bottega Veneta’s bags are now guaranteed for life
From November, Bottega Veneta bags will be eligible for ‘unlimited repair and refresh’ with the new ‘Certificate of Craft’ – a celebration of the house’s commitment to craft and longevity
By Jack Moss Published
-
Akris at 100: how the Swiss house is celebrating a century in fashion
By Jack Moss Last updated
-
Akris’ tribute to the embroidery city of St. Gallen
Creative director Albert Kriemler on Akris’ Fall/Winter 2021 collection, which honours the heritage of its Swiss hometown
By Jack Moss Last updated
-
Fendi Baguette bag gets artisanal update
The Fendi Baguette ‘Hand in Hand' project celebrates Italian craftsmanship, with adorned iterations of the classic bag conceived by local artisans from Liguria to Piedmont
By Laura Hawkins Last updated
-
Akris unveils luminescent collaboration with artist Imi Knoebel
This Swiss brand has created a colourful collection inspired by the works of the abstract German aritst
By Laura Hawkins Last updated