In the bag: Albert Kriemler on Akris’ ‘Create your Aidentity’ campaign
‘It started with an idea for the most simple bag,’ explains Akris creative director Albert Kriemler of the brand’s transformative Ai bag. ‘I wanted to create an architectural bag with a visual appearance referencing the “A” for Akris and for Albert,’ he muses.
Versatility was a key element of the original Ai's design. It subsequently comes in three sizes and can be unfolded from its trapezoidal closed shape into a tote as well as a bucket style.
For A/W 2016 Kriemler has built upon the Ai’s metamorphic principals with the introduction of the house’s ‘Create your Aidentity’ programme this month. ‘In a time when you can get everything in every colour everywhere, the desire for customisation and personalisation is awakening,’ says Kriemler of the bespoke service that starts at £985.
In store customers can choose from a selection of 15 coloured cervocalf leathers, several options for handles, including python, along with their dream bag’s metal hardware and closures. ‘It’s for women who want to express their individuality,’ Kriemler sums up, ‘And, of course, you can have yours monogrammed.’
INFORMATION
For more information visit Akris website
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Aarke has created the ultimate collection for caffeine lovers, the Aarke Coffee System
The new Aarke Coffee System consists of three elegant components, part of the Swedish company’s ongoing quest to reshape the world of appliances
By Jonathan Bell Published
-
The breathtaking runway sets of S/S 2025, from beanbag animals to a twisted living room
Wallpaper* picks the best runway sets and show spaces of fashion month, which featured Bottega Veneta’s beanbag menagerie, opulence at Saint Laurent, and artist collaborations at Acne Studios and Burberry
By Jack Moss Published
-
Apple’s Alan Dye and Molly Anderson discuss the design of Apple Watch Series 10
In addition to the Apple Watch Series 10, Apple has also introduced a new black titanium finish for the premium Apple Watch Ultra 2; here’s what’s new
By Nick Compton Published
-
Akris’ architecturally inspired Ai bag is an enduring shape-shifter
Fourteen years since its debut, Akris’ three-in-one tote remains a classic as it is reimagined for A/W 2024
By Simon Mills Published
-
In Tokyo, Gucci drafts local artisans to reimagine the Bamboo 1947 bag
Gucci’s ‘Then and Now’ exhibition in Tokyo celebrates 60 years of the Italian house’s presence in Japan. Here, local artisans tell Wallpaper* the story behind their contribution
By Jack Moss Published
-
‘Constant dialogue and lively exchange’: Akris’ Albert Kriemler on two decades of collaboration with choreographer John Neumeier
Akris’ Albert Kriemler has collaborated with John Neumeier on the costumes for ’Epilogue’, the choreographer’s final ballet as artistic director of Hamburg Ballet. Here, Kriemler tells Wallpaper* about their enduring creative partnership
By Jack Moss Published
-
Capacious travel bags for navigating airport departures in style
Roomy, wear-forever weekend and travel bags that come with the Wallpaper* seal of approval, from clean-lined briefcases and raffia totes to capacious carry-alls
By Jack Moss Published
-
Tsatsas teams up with a cult 1990s designer for collection in leather and lace
German leather goods brand Tsatsas has united with Kostas Murkudis, who began his career as first assistant to Helmut Lang, on a capsule collection of clothing and accessories constructed entirely from leather and lace
By Jack Moss Published
-
Akris Spring 2024 is a vivid tribute to a textile design legend
Textile designer Felice ‘Lizzi’ Rix-Ueno inspires Akris’ Spring 2024 collection, which is alive with botanical references
By Simon Mills Published
-
Akris’ century-old roots in St Gallen, Switzerland, are explored in new textile exhibition
‘Akris: St Gallen, selbstverständlich’ at Textile Museum St Gallen explores the Swiss fashion house’s history of craft, backdropped by its home city’s links with fabric production and embroidery
By Jack Moss Published
-
Akris rethinks the hobo bag
Akris’ ‘Anna Hobo’ bag adds architectural detail to a slouchy, soft-leather classic
By Simon Mills Published