Retro revival: Dimore Studio unleashes 70s style at Fendi’s Sloane Street boutique
Velvet and mohair-lined walls, plush amber carpets and shimmering surfaces create a distinctly retro mood in Fendi’s newly refurbished Sloane Street outpost by Dimore Studio. Run by Emiliano Salci and Britt Moran, Dimore Studio first collaborated with the Roman fashion house in 2014, launching a collection of design pieces for Fendi at Design Miami.
This quickly led to the Milan-based studio crafting the much-acclaimed Fendi apartment, which was installed above the label’s Rome Palazzo in 2016. ‘It’s the freedom Fendi allows us,’ enthuses Moran, explaining why the relationship works. ‘It’s the knowledge of sharing the same idea of luxury; we both demand excellence in craftsmanship and attention to detail.’
This year, the love affair continues as Dimore Studio unveils its first boutique for the brand, which is unsurprisingly the Italian fashion house’s most opulent to date. More like a salon than a store, Dimore’s inaugural Fendi outpost builds upon the late 1960s and 70s aesthetic that the studio perfected at the Fendi apartment in Rome, but this time with a dash of tropical colonialism added in.
‘Our vision for the space was to create a chic and luxurious Roman aristocratic apartment injected with a sophisticated contemporaneity,’ says Moran. ‘There are elements inspired by the late 60s and 70s and the designs of Paul Evans, Pierre Paulin and Gae Aulenti.’
Spread across two floors, the apartment-like store features rounded edges, soft textures and warm colours. Smooth textile-covered walls abound, floors are edged with onyx marble – a nod to exotic travel – while ceilings are made from light pink Plexiglass prisms or oxidised alpaca. Downstairs, women’s accessories and bags are displayed on thick, brass and plexiglass shelves and back-lit with parchment. Upstairs, ready-to-wear and fur pieces hang on the walls, backlit by a window with luxurious silk-fringed curtains.
The two floors are connected by a show-stopping staircase featuring double height mohair and velvet walls and a bannister lined with wedge-shaped panels made from various metals that echo the geometric rugs that are used throughout the ground floor. Upstairs, the floor is divided into two, with men’s and women’s collections displayed within a series of rooms split by a corridor – one side finished in powder pink plaster and the other in black wood paneling.
To perfect the homely atmosphere, Dimore Studio has paired vintage furniture with collectible contemporary design and art pieces. For instance, Chinese bamboo armchairs from the 1800s sit alongside an ‘Artona’ series dining table by Afra and Tobia Scarpa. An intimate VIP room on the first floor, featuring a made to order bag and fur service as well as private changing rooms, is the outpost’s crowing glory. Here, hidden behind a set of Vienna straw screens, visitors are enveloped in a warm golden glow created by skilfully layered patterns and shimmering textures.
‘It is truly distinctive, sophisticated and with a whispered luxury and intimate feel,’ praised Fendi CEO Pietro Beccari. ‘Dimore Studio has perfectly translated our codes into an ideal Fendi apartment in London.’
For more information, visit the Fendi website and the Dimore Studio website
181-182 Sloane Street
London SW1X 9QP
Last chance to see: Sharjah Biennial 15, ‘Thinking Historically in the Present’
Built on the vision of late curator Okwui Enwezor, the Sharjah Biennial 15: ‘Thinking Historically in the Present’ offers a critical reframing of postcolonial narratives through major new commissions
By Amah-Rose Abrams • Published
For London Gallery Weekend 2023, the mood is hardcore
With London Gallery Weekend 2023 almost upon us (2 – 4 June), here’s our list of must-see art exhibitions
By Harriet Lloyd-Smith • Published
Birkenstock celebrates its most memorable styles with colourful capsule (and matching socks)
Birkenstock marks the 40th, 50th and 60th anniversaries of the Gizeh, Arizona and Madrid sandals, respectively, with limited-edition versions
By Jack Moss • Published
Fendi collaborates on a new modern interpretation of Rome’s Villa Medici interiors
Fendi and the French Academy in Rome joined forces to restore six historic salons at Villa Medici, in collaboration with Mobilier National
By Rosa Bertoli • Published
Fendi Casa’s new furniture collection is an eclectic assortment of class acts
Showcased at Xavier Corberó’s Barcelona estate, the new Fendi Casa furniture collection includes pieces by Piero Lissoni, Atelier Oï, Cristina Celestino and more
By Rosa Bertoli • Last updated
Barcelona’s Darial concept store boasts gold palm trees and art deco glamour
Gallery, store and eatery combine in the city's newest retail concept
By Katie Meston • Last updated
MSGM brings Italian pizzazz to London with new boutique
By Laura Hawkins • Last updated
Fendi’s first kitchen design is made of steely stuff
By Rosa Bertoli • Last updated
Delvaux unveils museum-meets-store Brussels flagship
By Ali Morris • Last updated
Acne Studios goes for gold in its Madison Avenue flagship
By Siska Lyssens • Last updated
Project unfinished: flick through Dimore Studio’s anthology-cum-catalogue
By Sam Rogers • Last updated