Margaret Howell S/S 2018

Margaret Howell S/S 2018.

(Image credit: Jason Lloyd-Evans)

Scene setting: Located near the National Theatre and Hayward Gallery, Rambert’s minimalist dance studios on the South Bank have formed the setting of Margaret Howell shows for several seasons. The brand’s men’s and women’s offering was showcased in a clean white interior, lined with rows of gleaming benches.

Mood board: Margaret Howell is heralded for its expertly crafted timeless classics – wardrobe staples fitting for a 25 or 65-year-old. Drawing from its practical, utility-focused aesthetic, the brand presented a neutrally toned collection, which riffed on 1940s sailing garb. Striped polo shirts, sweet knotted scarves and wide collared shirts were paired with voluminous high waisted shorts and loose blazers, suitable styles for a stroll along a pebbled beach or a boat ride in the Serpentine lido. Elsewhere, checked kilts, shift dresses and sleeveless knitted vests layered over shirts had a wartime aesthetic, while dark wide legged denim played on American workwear.

Best in show: A sophisticated take on summer dressing, the high-waisted shorts in Margaret Howell’s collection were a standout silhouette. Worn by both men and women, their pleated volumes were nonchalant yet elegant – the perfect pieces for summer by the sea or in the city.

A sophisticated take on summer dressing — Margaret Howell S/S 2018.

Wide collared shirts were paired with voluminous high waisted shorts — Margaret Howell S/S 2018.

Loose blazers, suitable styles for a stroll along a pebbled beach or a boat ride in the Serpentine lido. — Margaret Howell S/S 2018.

Sleeveless knitted vests layered over shirts had a wartime aesthetic — Margaret Howell S/S 2018.