MSGM A/W 2014

Three female models wearing looks from MSGM's collection. One model is wearing a blue sleeveless jacket and pink and black fluffy mittens. Next to her are two models wearing grey, blue and pink pieces with one model wearing blue fluffy mittens

(Image credit: Jason Lloyd-Evans)

Massimo Giorgetti is Milan's official rising star, as a throng of breathless 20-something Italians pushing their way into his show last night proved beyond a doubt. The designer's winning formula has been his ability to condense high fashion themes into low(er) price packages, creating a sturdy middle ground that knocks the socks off those cheap finds found at Zara and H&M. Print and surface detail have been his key weapons in his speedy ascent, but this season the Milan-based designer relied more on unusual layering to achieve his new look. Leather leggings and patent leather tassel-topped flat mules, both of which were thrown under half of the looks, lowered the quotient of MSGM's signature femininity and instead added a street edge this season. But underneath the layers of shiny, latex skirting and mirror-crusted sweatshirts, there were plenty of nuggets of refinement. A skirt dangled with lovely light-as-air metal coins, while a camel hair coat faded brilliantly to needle punched soft pink astrakhan. Our favourite part of the collection was Giorgetti's trick blending jacquards with prints. The pieces that opened his show, for example, featured wonderfully crinkled jacquard backs that bled seamlessly into digitised prints that dripped with pattern. They were just the sort of thing that shows what Giorgetti can achieve technically without breaking his clients' bank accounts.

Photography: Jason Lloyd-Evans

Four female models wearing looks from MSGM's collection. One model is wearing a blue sleeveless jacket and pink fluffy mittens. Next to her is a model wearing a light blue shirt and dark blue hoodie with multicoloured design at the front. The third model is wearing a grey coat and pink fluffy scarf. And the fourth model is wearing a multicoloured piece

Shot of the lower half of four female models wearing looks from MSGM's collection. Three models have their bare legs on show and one is wearing close fitting black pants. One model is wearing black flat, backless shoes with light pink fur, a fringe and tassels. Two models are wearing white flat, backless shoes with a fringe and tassels. And the fourth model is wearing black shoes

Four female models wearing looks from MSGM's collection. One model is wearing a grey piece with dark blue floral design. Next to her is a model wearing a grey shirt with blue floral design and a black and white checked houndstooth coat with blue and red fur. The third model is wearing a grey coat and pink fluffy scarf. And the fourth model is wearing a light blue shirt and dark blue hoodie with multicoloured design

Two side-by-side photos of female models wearing looks from MSGM's collection. In the first photo one model is wearing a metallic dress and matching coat in blue, purple and green. Next to her is a model wearing a light coloured top with a teal and pink coat and matching trousers. In the second photo there are three models. Two are wearing multicoloured pieces with one featuring dark red fur on the back. And the third model is wearing a dark gold shirt, trousers and coat

JJ Martin