Models backstage wearing various curated outfits
Charles Jeffrey LOVERBOY S/S 2018. Photography: Jason Lloyd-Evans
(Image credit: Jason Lloyd-Evans)

Mood board: In the short time since graduating from the MA at Central Saint Martins in 2015, Charles Jeffrey has created quite a whirlwind with his festive, carousing presentations. S/S 2018 marks the designer’s first standalone catwalk show, which was billed as an ode to the essence of LOVERBOY. In Jeffrey’s world, decades collide; the hedonism and hope of art school are smashed into the humdrum inertia of a hung parliament. Modern day urchins, tartan punks and cross-dressing deities paraded a series of compelling dressing options – from a tailored, floor-length leather coat in warm yellow to slim-fit tartan bondage trousers and deconstructed knits.

Scene setting: A dance performance choreographed by The Theo Adams Company sent a throng of pink, cardboard clad figures around the catwalk in what felt like an alternative nativity scripted by Quentin Crisp and Boy George. ‘There is so much energy and so much love and attention that comes with working with lots of people and I just felt like it needed a bunch of crazy dancers,’ said Jeffrey.

Sound bite: ‘It is all about a high and positive energy level every time. Keeping the friendship and the love in the studio space.’

Models wearing headwear and face paint

Charles Jeffrey LOVERBOY S/S 2018. Photography: Jason Lloyd-Evans

(Image credit: Jason Lloyd-Evans)

Models backstage wearing black leather, black dresses,blouses

Charles Jeffrey LOVERBOY S/S 2018. Photography: Jason Lloyd-Evans

(Image credit: Jason Lloyd-Evans)

Models wearing various headwear, suit outfits, face paint

Charles Jeffrey LOVERBOY S/S 2018. Photography: Jason Lloyd-Evans

(Image credit: TBC)

Models backstage wearing varios LOVERBOY outfits

Charles Jeffrey LOVERBOY S/S 2018. Photography: Jason Lloyd-Evans

(Image credit: Jason Lloyd-Evans)

London based writer Dal Chodha is editor-in-chief of Archivist Addendum — a publishing project that explores the gap between fashion editorial and academe. He writes for various international titles and journals on fashion, art and culture and is a contributing editor at Wallpaper*. Chodha has been working in academic institutions for more than a decade and is Stage 1 Leader of the BA Fashion Communication and Promotion course at Central Saint Martins. In 2020 he published his first book SHOW NOTES, an original hybrid of journalism, poetry and provocation.