Mood board: Margaret Howell’s spring show also tuned into an aviation vibe, opening with a series of navy looks that had a 1970s American Airways pilot spirit. Pants came cropped and cuffed, while Irish linen shirts were worn short-sleeved and smartened up with knitted two-tone ties. Shorts were another mainstay, and were teamed back with cardigans and white vests, all of which were tucked in with military precision.
Scene setting: Howell nearly always shows her collections within her white-washed Wigmore Street store space, so the soundtrack is elemental in setting the scene. This season music collaborator Paul Thomas sampled a softer, female vocalist version of the Eagles’ Hotel California, which cemented the presentation’s relaxed, West Coast feel.
Team work: When you unpack a Howell collection you are left with a lot of her signature pieces in new hues and materials. Enter stylist Beat Bolliger who remixed a fresh retro vibe for the separates based collection. Belts are always key to the mix at a Margaret Howell show, but there was an awful lot of tucking in this season – chunky knitted vests and cardigans included. At street level, the season’s boxer shorts and ankle-cropped pants also reinforced Bolliger’s somewhat controversial white leather lace-ups and dark sock pairing.
INFORMATION
Photography: Jason Lloyd-Evans
-
Michael Rider’s joyful Celine debut: ‘I’ve always loved the idea of clothing that lives on’Presented today in Celine’s Paris HQ, the designer’s astute debut balanced the house’s recent legacy with a fresh, contemporary vision which nodded to his American roots
-
The Richard Mille x Brough Superior RMB01 is a motorcycle with an exceptional aesthetic pedigreeThe RMB01 is what happens when horological obsession meets two-wheeled excellence: a Franco-Swiss racing motorcycle that brings out the best in both brands
-
Six modern bathroom ideas for spaces big and smallHere are our best bathroom designs for 2026: colours, curves and a calming ambience are making a splash this season, with tactile and textured surfaces to elevate your shower room
-
Inside Louis Vuitton’s Murakami London pop-up, a colourful cartoon wonderland with one-of-a-kind caféWallpaper* takes a tour of the Louis Vuitton x Murakami pop-up in London’s Soho, which celebrates the launch of a new ‘re-edition’ accessories collection spanning the greatest hits from the Japanese artist’s long-running collaboration with the house
-
Get to know Issey Miyake’s innovative A-POC ABLE line as it arrives in the UKAs A-POC ABLE Issey Miyake launches in London this week, designer Yoshiyuki Miyamae gives Wallpaper* the lowdown on the experimental Issey Miyake offshoot
-
New short film takes you behind the scenes at Margaret HowellA Working Space provides a behind-the-scenes look at 34 Wigmore Street, Margaret Howell’s London headquarters, which celebrates its 20th anniversary this year
-
Annemarieke van Drimmelen’s photographs capture the spirit of Margaret HowellDutch photographer Annemarieke van Drimmelen has captured Margaret Howell’s A/W 2022 collection in an evocative series of black and white images. Here, Van Drimmelen and Howell tell Wallpaper* how the project came together
-
Margaret Howell London Fashion Week Women's S/S 2019 -
London Fashion Week S/S 2023: Ahluwalia to Martine RoseThough slimmed-down, London Fashion Week nonetheless provided the moments of creative expression the city is known for – from Ahluwalia’s ode to Africa to Martine Rose’s much-anticipated runway return
-
Discover these fashion brands at London Craft WeekDuring London Craft Week, fashion brands including Smythson, Bally and Serapian are hosting events across the capital
-
London Fashion Week S/S 2022: eight important insights to know nowFashion brands are back with a bang in The Big Smoke. Here’s everything you need to know from London Fashion Week S/S 2022
