’Betty Sue’ by RSA Films for Agent Provocateur

Fresh from directing Wallpaper's first foray into erotic movie making, RSA Films has teamed up with Agent Provocateur to explore the worlds of fashion and sex on screen once again.
Ridley Scott's production company has created a two-minute film for the lingerie label's A/W 2010 campaign, accompanied by a look book of filmic stills and video shorts. The noir tinged 'Betty Sue' is the creation of RSA's Johan Renck. 'I enjoy knickers,' he says. 'They are a glorious garment. We all do the most we can to get as close to knickers as possible.'
Featuring catwalk veteran Kirsty Hume as its protagonist, the film is lxurious and sexy but laden with a sense of humour, which sums up the direction Sarah Shotton is taking the company, after assuming the Creative Director mantle earlier this year.
Agent Provocateur has also given us a behind-the-scenes look at the making of the film. Watch it here.
’Lucille’ lingerie set from Agent Provocateur
’Alina’ lingerie set from Agent Provocateur
’Birthday suit’ lingerie set from Agent Provocateur
’Sherlyn’ lingerie set from Agent Provocateur
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
-
Tuneshine is a new way of bringing back the lost art of the album cover
The compact Tuneshine screen uses LED tech to illuminate the artwork of whatever you’re currently streaming
-
Inside the new theatre at Jacob’s Pillow and its ‘magic box’, part of a pioneering complex designed for dance
Jacob’s Pillow welcomes the reborn Doris Duke Theatre by Mecanoo, a new space that has just opened in the beloved Berkshires cultural hub for the summer season
-
What to see at Rencontres d’Arles 2025, questioning power structures in the state and family
Suppressed memories resurface in sharply considered photography at Rencontres d'Arles 2025. Here are some standout photographers to see