Wallpaper* Bespoke: Milan Lock In
After a long day exploring the ateliers of Tortona, checking out the vast Fiera di Milano pavilions and traipsing the show at the public university grounds, la crema della crema of the design world is now ready to party at the Wallpaper* SodaStream Lock-in. Outside La Sala Liberty, a fine 19th-century ballroom in the city’s garment district, there’s a very well-dressed road block developing with the likes of Tom Dixon, Ron Arad, Bethan Laura Wood, Jasper Conran, Yves Béhar, Tord Boontje, Nigel Coates and Nina Tolstrup flooding through the doors.
On stage and throwing down Motown, electro clash and disco is the be-hatted, idiosyncratic figure of DJ Barnaba Fornasetti, 62-year-old CEO of the Fornasetti Atelier started by his father, the painter and sculptor Piero Fornasetti, way back when this grand old venue was hosting dance offs, jazz concerts and political rallies. To the right is the touring SodaStream pop-up cocktail bar machines fizzing away with Campari-based tinctures, designed especially for the occasion by the SodaStream designer Yves Béhar: Bicicletta (Campari, white wine, SodaStream club soda, strained into an ice-filled wine glass and garnished with a lemon slice) and Americano (Campari, sweet vermouth, SodaStream club soda, garnished with a twist of lemon peel).
The idea of the party was to free minds and let dancing feet follow, but also to inspire, agitate and educate; a whopping 10,657 bottles and cans is how many water and fizzy drinks containers the average family in the USA alone gets through in five years, a total of 130bn bottles and cans ending up as trash annually. Equally damaging is the way the soft-drinks industry burns over 100m barrels of oil a year in its combined production of beverages and bottles. With its beautiful, rebooted range of machines, the SodaStream people want the design community to help stop the madness of domestic beverage consumption and get busy with homemade fizzy instead. Milan raised a glass to responsible hedonism… and hit the dance floor.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
-
David Lynch presents 'A Thinking Room' at the Salone del Mobile
Here's a first look at the David Lynch Salone del Mobile 2024 installation, a cinematic experience within the fair curated by Antonio Monda
By Laura May Todd Published
-
Riva El-Iseo is the legendary boat builder’s first fully-electric motor yacht
The Riva El-Iseo electric speedboat blends classic Italian lines with a silent, powerful and zero-emission powertrain
By Jonathan Bell Published
-
Technogym Home Bench 40 ways: designers interpret the home exercise classic
Technogym marks its 40 anniversary with 40 special editions of its Home Bench created in collaboration with international creatives
By Rosa Bertoli Published