Sofitel: Sofitel and MyBed

last updated 23 August 2022

Guest experience is at the heart of Sofitel’s philosophy. A symbol of French elegance in luxury hospitality around the world, Sofitel is on a constantly evolving mission to provide the ultimate in beautifully conceived bedrooms. Having enjoyed visually stunning collaborations with some of the world’s most outstanding designers, architects and artists - Kenzo Takada, Jean Nouvel, Sybille de Margerie, Nicolas Adnet and Didier Gomez, among others - and excelling in what it terms ‘the art of bed’, Sofitel specialises in the kind of sumptuously considered, multi-sensorial overnight stays that you want to take home with you.

Via a unique bedding concept created exclusively for Sofitel, the MyBed service offers highly discerning customers bespoke mattress, base and featherbed combinations - developed by Epeda and Dumas with bed linens by Yves Delorme.

Now Sofitel wants to know, what does the bed-scape of your dreams look like? Send in your ideas… and once we wake up, we’ll have a good look at them.

Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.