Alex Brownsell’s brand Bleach began in the living room of her East London flat, where she would cut and colour friends hair in her makeshift salon. Over the next decade, Bleach has become a haircare powerhouse with multiple salons and a range of at-home products while also, almost single-handedly, spearheading the trend for candy-coloured locks. 

By offering a range of affordable and semi-permanent hair dyes, Bleach has made transforming hair into any shade of the rainbow both easy and unintimidating. Below, Brownsell shares some of her insider tips on how to bleach and colour your hair from home. 

How to prepare

Do your research and read the instructions first, as it’s not a one-size-fits-all process. Your hair texture, length, thickness, and porosity all contribute to the final result and how long you need to leave the bleach on for.

I’d recommend using something like our Blonde Bundles which have all the products you need for each step of the process, which is bleach to life the colour, toner to even it out, and then a hydrating mask to prevent dry out.

short hair being bleached
Every bleach kit should include a toner, conditioner, mixing bowl, tint brush, and gloves, in addition to the bleach itself

If you have fine hair, curly hair and afro-hair or are just worried about damage, choose a bundle with Plex Bleach which lifts while strengthening and protecting with an anti-breakage additive.

A common mistake people make is forgetting to tone after bleaching. Every hair type will have a yellow or brassy hue right after bleaching, so you would colour correct this with a toner, not by leaving the bleach on for longer.

Getting creative with colours 

We always mix our semi-permanent to create custom shades in salon, and this is really easy to do at home too. If a colour has a conditioning base its easier to blend, so if you want to make a pastel shade more vibrant or sheer out a colour. 

light purple violet haze by bleach london with bleached eyebrows
Mix colours like Violet Skies, seen here, with darker purples or pinks to create a unique shade 

To soften a colour, mix in a reparative conditioner like our Beer Conditioner to dilute the tone. To make a pastel more vibrant, use a bold shade from the same colour family – like a hot pink with a softer rose, or an electric orange with a light peach. 

Experimenting with styles 

To get two-toned hair you can either bleach the front sections of your hair that frame the face, or section the top of your hair from the ear up and try bleaching the bottom half for a ‘peek-a-boo’ effect.

bleached mullet with pink and black tips by Bleach London
Make your final look even more unique by applying different colours to segments of bleached hair

You can leave the blonde to contrast with your natural colour, or go over the bleach with your choice of a semi-permanent for a really funky look. In the salon, pink and peach bits have been a really popular look this year. 

What to do if things go wrong...

Choosing a semi-permanent colour is a good option, so if you’re not 100 per cent on the final colour you can just can shampoo your hair more often and it’ll fade quickly, especially if it’s a pastel colour. 

light green hair colour green juice by Bleach London with red lips and bleached eyebrows
Semi-permanent colours like Green Juice offer a non-committal alternative for those wary of making mistakes 

To avoid any mistakes from the beginning and if you’re apprehensive about the overall process, there are a lot of digital tools and services to help with the at-home process and guide you through each step.

On Bleach’s website you can live chat with a salon stylist and send pictures of your hair for custom product recommendations to and get advice on the best approach.

After you buy your products, you’ll be given the option to book in for a one-to-one video call. You can choose a date and appointment time, where you’ll be joined by a Bleach stylist on a video call. They will coach you through the entire process, so you’ll be an expert in no time. 

How to upkeep

In terms of styling out roots you have a few different options. Touching up your roots at home is much easier than you think and I’d recommend doing it at the 6-8 week mark (approx. 2.5cm long). People think that leaving their hair longer between bleaching will protect it but it’s actually the opposite.

You damage hair less by only ever bleaching the first few centimetres, as the heat from your scalp helps to speed up the lifting process- meaning you can leave the bleach on for less time.

isamaya ffrench with pink purple hair by Bleach London

Makeup artist and beauty executive Isamaya Ffrench purple-pink roots by Bleach London

If you have very dark roots and want to grow them out in a more fun or experimental way, you can apply a semi-permanent to your old bleach. It makes the dark root look less harsh and more intentional, and the colour will fade out gradually.

If you have grown out highlights or balayage, this is also really easy to blend out at home. We have a product called the ‘Root Blend Balayage Kit’ which includes a balayage board to help create that face-framing, natural placement to blend out your roots. This is a really great technique for curly hair types too as you can target individual curl strands that frame the face.

Have fun! 

bright lemon yellow hair with brown pearl sunglasses by Bleach London