Hair growth products experienced a newfound popularity in the wake of Covid-19, with many people experiencing hair loss as a consequence of emotional stress and poor health. In response, a number of popular beauty brands, including Dr Barbara Sturm and The Nue Co, reworked their knowledge of restorative skincare and supplements into hair products that could strengthen hair from root to tip. Meanwhile, established haircare brands such as Oribe launched new collections that focused on reducing hair fall and encouraging growth. 

Here, we break down the best hair growth products

Anti-Hair Fall Serum by Dr Barbara Sturm

Hair growth products by Dr Barbara Sturm

There are few people in skincare who are willing to go to the same extremes as Dr Barbara Sturm. Now, the inventor of the vampire facial is applying her anti-ageing and restorative methods to haircare with her new line of shampoos, conditioners, hair masks and serums. The brand’s Anti-Hair Fall Serum is formulated with camellia and larch to strengthen hair at its root, while pro-vitamin B5 prevents split ends. 

It’s especially well suited to those who worry about hair loss but don’t want to give up on blow-drying or heat-straightening hair, as it contains sunflower sprout extract that protects against heat and other environmental damage. 

Haircare by Augustinus Bader

Hair growth products by Augustinus Bader

The same TFC8 Complex that made Augustinus Bader’s skincare a sensation is also present in its new haircare line. The collection, which is informed by Professor Bader’s stem cell research, stimulates cells along the scalp to trigger regrowth. The addition of magnesium, copper and zinc provides an extra hair-strengthening boost. 

The Scalp Serum is formulated with peppermint extract to clear blocked follicles, making it a good option for those looking to combat dandruff or itchiness. The Hair Oil is best for those who want to support hair growth while fighting frizziness. 

The Growth Collection by The Nue Co

The Nue Co Supa Thick and Growth Phase hair growth products

The Nue Co’s two-step supplements, Supa Thick and Growth Phase, combine to protect the hair you already have and encourage new growth. A topical cream and an ingestible supplement, the products deliver nutrients, key vitamins and micronutrients to address four key factors behind hair loss and thinning – stress, nutrient deficiency, hormone imbalance, and pollution. Together they make a powerful treatment that is best suited to those looking for intensive results. 

Says The Nue Co founder Jules Miller, ‘Having gone through phases of losing substantial [amounts of] hair (most recently after my Covid recovery), I’ve learnt a lot about the powerful benefits of essential oils and the cutting-edge technology necessary to address hair growth from the inside out. The Growth Collection is perfect for the woman who is shedding more and more hair, and is looking for medical-grade results, using a non-hormonal and drug-free solution.’

Hair Alchemy by Oribe

Oribe hair growth products

The new Hair Alchemy collection from luxury haircare brand Oribe is specifically designed to strengthen hair from the inside out. The shampoo, conditioner, and treatment serum combine ancient superfoods, like chia seed and bio-fermented bamboo leaf, with phytotechnology to increase elasticity while reducing hair fall caused by breakage.

Hairology capsules by Vida Glow 

Hairology capsules by Vida Glow

Vida Glow’s hair growth supplements use their trademark, pea sprout derived active ’AnaGain’ to reduce hair loss by 34 per cent after 28 days. Additional ingredients like brown seaweed extract, zinc and biotin help to strengthen hair follicles and improve hair thickness.