Alex Moshakis Latest articles by Alex Moshakis Big draw: a new British brand is hoping smarter vaping will stub out smoking for good Design values: McKinsey & Company’s Benedict Sheppard on upticking design for good business We’ve always known that good design makes for good business. Now McKinsey & Company has crunched the numbers to prove it. The consultancy’s Benedict Sheppard, a speaker at this year’s Brainstorm Design conference in Singapore, offers four rules for upticking by design By Alex Moshakis Last updated 30 August 22
