Longines is imbuing two of its most popular models with a bright shot of colour in a vivid reimagining of classic watch design codes. Models in five different hues make summery new additions to the Longines DolceVita and La Grande Classique de Longines lines in a celebration of bold block colour.
For Longines CEO Matthias Breschan, the time was right to grow the core collections. ‘La Grande Classique de Longines and the Longines DolceVita watch lines represent two important parts in Longines’ heritage. With the five new monochromatic models in each collection, Longines will add spice, vitality and, of course, attitude to wrists – and wardrobes – all over the world.’
The watches – in green, red, black, orange and blue – stay faithful to the neat dimensions of the original, with the distinctive geometry of the cases also remaining. Here, the rectangular silhouettes of the Longines DolceVita, measuring 23mm x 37mm, are enhanced with a colourful rhodium-plated rim. A diamond-studded bezel makes a glittering foil for the lacquered dials of the La Grande Classique de Longines models, elegantly proportioned at 29mm.
‘The La Grande Classique de Longines and the Longines DolceVita watch lines are bestsellers,’ Breschan adds. ‘They’re timeless, traditional and elegant for both women and men. These new monochromatic Longines watches enhance the classic elegance of the line – they are stylish and fresh. Each colour is a statement – my favourite changes depending on the season.’ §
