Sweet release: Mast Brothers launch chocolate club to ensure a bar’s never afar

We don’t need to extol the virtues of Mast Brothers’ chocolate. With a bean to bar philosophy, creative flavours and design savvy packaging to boot, what’s not to love? Maybe only the fact that you actually have to unwrap a bar to actually savour it.

To allay any fears of not having a bar on hand to satiate your next chocolate fix, Mast Brothers have launched the Mast Brothers Chocolate Club – a quarterly members-only subscription that delivers a box set of 12 assorted medium chocolate bars to your door four times a year. Signing up also gets you a seasonal large chocolate bar (available to members only) and a host of special privileges: discounts, tours of the Mast Brothers’ factory, exclusive access to new products and events, plus a subscription to the label’s quarterly publication which will launch in Spring 2016.

With the first shipment going out on 1 February 2016, the inspired idea of Mast Brothers’ Chocolate Club could not be more timely. The label’s recently unveiled 2016 collection, which pairs new flavours with new graphic designs, is totally worth collecting, whether you have a sweet tooth or not.