Long before there was Nigo and his streetwear brand Bape, before Jun Takahashi came along with his label Undercover, there was Hiroshi Fujiwara – a Japanese musician/designer/producer who’s long been considered the godfather of streetwear. A creative force to be reckoned with since the 80s, Fujiwara clearly shows no signs of slowing with a new collaboration with The Butcher’s Daughter, the cherished vegetarian café and juice bar located in New York City.
Together, the two have put out a range of juices and products emblazoned with Fujiwara’s eye-catching branding. Called the ‘Hiroshi Fujiwara Fragment Collection’, the merchandise includes a t-shirt, two totes and of course, two limited edition juices: Stress Citrus Pack (a spritely blend of blood orange, grapefruit, fennel, yuzu and cardamom) and Cacao Pack (a nourishing nut milk of cashews, dates, nutmeg, cinnamon, agave and clove).
