Long before there was Nigo and his streetwear brand Bape, before Jun Takahashi came along with his label Undercover, there was Hiroshi Fujiwara – a Japanese musician/designer/producer who’s long been considered the godfather of streetwear. A creative force to be reckoned with since the 80s, Fujiwara clearly shows no signs of slowing with a new collaboration with The Butcher’s Daughter, the cherished vegetarian café and juice bar located in New York City.
Together, the two have put out a range of juices and products emblazoned with Fujiwara’s eye-catching branding. Called the ‘Hiroshi Fujiwara Fragment Collection’, the merchandise includes a t-shirt, two totes and of course, two limited edition juices: Stress Citrus Pack (a spritely blend of blood orange, grapefruit, fennel, yuzu and cardamom) and Cacao Pack (a nourishing nut milk of cashews, dates, nutmeg, cinnamon, agave and clove).
The Butcher's Daughter
19 Kenmare Street
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Pei-Ru Keh is the US Editor at Wallpaper*. Born and raised in Singapore, she has been a New Yorker since 2013. Pei-Ru has held various titles at Wallpaper* since she joined in 2007. She currently reports on design, art, architecture, fashion, beauty and lifestyle happenings in the United States, both in print and digitally. Pei-Ru has taken a key role in championing diversity and representation within Wallpaper's content pillars and actively seeks out stories that reflect a wide range of perspectives. She lives in Brooklyn with her husband and two children, and is currently learning how to drive.
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