Are you a 'Steve' (McQueen) or a 'Serge' (Gainsbourg)? A 'Franz' (Kafka) or a 'Jack' (Kerouak)? Antonio Marras (opens in new tab), one of Milan's most creative fashion designers, put these questions to the audience at his latest show for the handbag house of Piquardo (opens in new tab).
His capsule collection of multi-patched handbags, presented during Milan men's fashion week, was certainly a new step forward but the real originality came in his inventive installation: a series of tableaux vivants where the models emulated 'great travellers' of quintessential male-ness.
The characters posed, frozen, on stage sets within the gilded walls of Milan's Palazzo Clerici (opens in new tab). There was Joseph Beuys with his rucksack, perched on his latest anthropomorphic art installation; and Bob Dylan on a stage littered with marker-scrawled posters. Alberto Giacometti sat with a briefcase in his studio amid several haunting sculptures, McQueen on his bike carrying a satchel.
To elaborate without interfering with the still-life, Marras handed out an iPad with headphones to each guest, where he'd downloaded images and recordings for each vignette.
Watch the video to see Marras' tribute to 'Léonard'
Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.
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