Karl Lagerfeld and Dom Pérignon

Karl Lagerfeld and Dom Pérignon
(Image credit: press)

Styled by Karl Lagerfeld (opens in new tab); penned by über-muse Amanda Harlech; modeled by Claudia Schiffer, and all produced in honour of Dom Pérignon (opens in new tab)’s seminal Oenotheque vintage – Steidl's Dom Pérignon related tome is more than just a pretty picture book.

Telling the Wildean tale of an old money Dom Pérignon heir on the hunt for the perfect woman (played perfectly by American model Brad Koenig), Schiffer takes on the role of the book’s femme fatale, dressing up in numerous guises - ranging from Oriental temptress and libertine Ingenue to disco queen and dominatrix - all in the space of a few perfectly formed, achromatic pages.

Like a butterfly from a chrysalis, Schiffer's various transformations have been throughout up by Lagerfeld as a manifestation of the Oenotheque's unique aging concept. Like the best of Dom Pérignon's wines, Schiffer morphs seamlessly from 18th century heroin to 21st century woman, retaining her own innate personality.

Lagerfeld’s photography for the campaign

(Image credit: Karl Lagerfeld )

See more of Lagerfeld's photography for the campaign

The crowning glory in Dom Pérignon’s cellar, the Oenotheque (meaning 'library of wines') is certified only once it has reached the Chef de Cave’s exacting requirements. In order to achieve the Dom Pérignon's standards, vintages are released after 7 years - Oenotheque however, can take anything up to ten extra years to perfect, and it's at this stage that Dom Pérignon reaches a whole new level of complexity.

Watch our video behind the scenes of Lagerfeld’s Dom Perignon campaign

For the past four years, Karl Lagerfeld has taken his Francophilic duties to heart, stepping up to the creative plate to produce one-off campaigns to celebrate the launch of several key vintages.

The only alcohol to pass Lagerfeld’s lips, the designer has long held a torch for Dom Pérignon, and as such 'Visions and a Decision' (the book's title), has been a project close to the designer's heart.

Lagerfeld and Dom Pérignon’s silver-clad style bible charts the Claudia Schiffer campaign, and we're offering 100 lucky Wallpaper.com readers the chance to win a copy. If you haven't already, sign up to our newsletter below for details of how to enter...

Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*. Having previously held roles at 10, 10 Men and AnOther magazines, he joined the team in 2022. His work has a particular focus on the moments where fashion and style intersect with other creative disciplines – among them art and design – as well as championing a new generation of international talent and profiling the industry’s leading figures and brands.