At Milan Design Week 2023, Brioni and MITA celebrate the wonders of Italian craft

Brioni and MITA (Manifattura Italiana Tappeti Artistici) join forces this Milan Design Week to showcase a selection of archival textiles and artworks, coinciding with the reopening of the Italian house’s Milan flagship

Milan Design Week installation at Brioni store Milan
(Image credit: Courtesy Brioni)

In partnership with Brioni

A spirit of slow luxury defines Roman house Brioni, which has showcased feats of technical craft since its founding in 1945 by master tailor Nazareno Fonticoli and his business partner Gaetano Savini. Now led by the hand of Austria-born Norbert Strumpfl, Brioni’s design director, such principles continue to define the House’s output – effortless, modern, but deeply rooted in Italian craft.

As part of Milan Design Week 2023 – which takes place in the Italian city this week – Brioni celebrates the reopening of its Milanese flagship on Via Gesù with an immersive installation featuring textile works by MITA (Manifattura Italiana Tappeti Artistici). Founded in 1926 close to Genoa, Italy, the nearly-century-old company is known for its classic hand-knotted rugs and textiles, with close links to the Futurist movement and its architectural forces, from Paolo Buffa to Tomaso Buzzi.

Brioni and MITA at Milan Design Week 2023

Milan Design Week installation at Brioni Milan store

(Image credit: Courtesy Brioni)

artworks in corridor at Brioni Milan store

(Image credit: Courtesy Brioni)

Part of the week’s Fuorisalone calendar, the installation – running from April 18-23, 2023 at the flagship – will chart Brioni’s own longtime collaboration with MITA, having included carpets, wall tapestries and textiles from the company in over 15 Brioni locations worldwide (since 2019, every store the House has opened or renovated has featured contributions from MITA).

The various designs – which feature signature colourful midcentury motifs and patterns – are selected from MITA’s textile archive, with considered links to the city and country that the store is in, and links to the boutiques’ various Italian design furnishings from the 1930s to the 1980s. As such, each store becomes a one-of-a-kind destination, a reflection of Brioni’s Bespoke services.

Courtyard installation at Brioni Milan store

(Image credit: Courtesy Brioni)

The installation will take place throughout in the Milanese flagship’s courtyard, featuring a number of MITA works with motifs which include still-life scenes, landscapes and geometric patterns. A selection of historical ephemera from MITA is displayed alongside, showing the nexus of the various pieces.

Mehdi Benabadji, CEO of Brioni, says: ‘Together with MITA, we wish to celebrate our longstanding support to their foundation. Milan Design Week is the perfect moment to give visibility to its history as a manufacturer and its extraordinary heritage of original graphical design by Italian artists, which Brioni aims to keep alive through in-store carpets and tapestry, making each boutique a destination in itself. In this way, MITA designs continue to be an inherent part of our store concept.’

Facade of Brioni Milan store

(Image credit: Courtesy Brioni)

Fashion Features Editor

Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.