Benjamin Hubert makes his outdoor furniture debut with his design studio Layer, presenting the Crop collection for British furniture company Allermuir. The collection, including an armchair, two dining chairs, and two stools, is available in a wide and appealing colour palette that covers classics such as black and green, as well as bold hues like pink, blue and mint.
Hubert was inspired by the ‘enigmatic rolling fields of crops in the British countryside’, which he translated into a minimalist design and represented with a series of parallel lines that characterise the collection’s aesthetic. The chairs’ forms lend themselves well to shadow plays in the sunlight, a further celebration of the great outdoors.
The Crop collection from Allermuir is a response to the growth in popularity of outdoor dining due to social distancing restrictions, and it is designed as flexible outdoor seating, durable, light and stackable. ‘For our first outdoor furniture collection, we focused on capturing the spirit of the great outdoors and the language of the natural world to encourage al fresco dining, particularly in the current global climate,’ says Hubert.
Designed to be extremely durable, each piece in the collection is crafted from a steel rod frame with slim, robot-welded wires forming the seats and backrests. ‘Due to the production methods and materiality, the collection is driven by strong graphic elements of mono-width lines traced around the furniture features,’ says Hubert. ‘To achieve success with these manufacturing constraints, we went through many rounds of hand drawing, illustration and 3D modelling to create forms that are successful both in a 2D and 3D fashion.’
Rosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects. Through her role at Wallpaper*, she has written extensively about all areas of design. Rosa has been speaker and moderator for various design talks and conferences including London Craft Week, Maison & Objet, The Italian Cultural Institute (London), Clippings, Zaha Hadid Design, Kartell and Frieze Art Fair. Rosa has been on judging panels for the Chart Architecture Award, the Dutch Design Awards and the DesignGuild Marks. She has written for numerous English and Italian language publications, and worked as a content and communication consultant for fashion and design brands.
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