In Partnership With Baxter
In what’s recognised as London’s Italian Design District, a prestigious corner of Brompton Road is now home to a new continental icon; Baxter has landed in SW3 with a 370 sq m showroom that hosts intelligent, contemporary design whilst acknowledging the traditions of its storied address – a handsome Grade II-listed property, Empire House.
The building was constructed during the early 20th century, when its Edwardian magnificence was home to the UK headquarters of Germany’s Continental Tyre company – an industrial design business at the cutting edge of motoring and cycling products. Designed by architect Paul Hoffman in opulent, neo-baroque style, Empire House echoed the sculptural frontage of the Victoria and Albert Museum just across the street. Today, close inspection reveals surviving decoration on principal elevations depicting tyre and wreath iconography, representing the building's original business usage.
Inside, following a modernist and rationalist-inspired concept, Baxter’s first-ever UK flagship has been meticulously curated to both surprise and engage visitors. Entrance is via a glass tunnel, providing a view of the showroom’s layout. The ground floor, designed in classic art-gallery style, employs a dynamic interplay of contrasting volumes, creating a space that alternates between harmony and tension.
In the basement, a space called ‘The Apartment’ is Baxter’s cosy lounge, dining room and show-cooking area. Alongside emblematic designs that have defined the brand's history, are key pieces from the new ‘Worldwide 2025’ collection, immersing guests in the brand’s universe of style and comfort.
The new collection, rich in material experimentation, sees elegance meet the avant-garde. Inspired by West Coast aesthetics, its pieces reinterpret 1960s Californian design through a contemporary lens, resulting in flowing lines and luminous palettes.
Each piece displayed in the Baxter Gallery London, explain the company’s founders Luigi and Paolo Bestetti, transcends mere furniture, standing as a bona fide artwork, designed and crafted to put Italian expertise on the global stage.
Baxter Gallery London is at 232-236 Brompton Road, Kensington, London SW3 2BB. To book an appointment, visit baxter.it
-
Roland and Karimoku expand their range of handcrafted Kiyola digital pianosThe new Roland KF-20 and KF-25 are the latest exquisitely crafted digital pianos from Roland, fusing traditional furniture-making methods with high-tech sound
-
Fulham FC’s new Riverside Stand by Populous reshapes the match-day experience and beyondPopulous has transformed Fulham FC’s image with a glamorous new stand, part of its mission to create the next generation of entertainment architecture, from London to Rome and Riyadh
-
A contemporary Mexican hotel emerges from a 16th-century ruin in MéridaA renovation project by Zeller & Moye, Mérida’s new Hotel Sevilla wears its architectural interventions lightly, mixing new brutalist elements into listed interiors and a palm-filled courtyard
-
This designer’s Shoreditch apartment is ‘part grotto, part cabinet of curiosities’The apartment serves as Hubert Zandberg’s ‘home away from home’, as well as a creative laboratory for his design practice. The result is a layered, eclectic interior infused with his personality
-
Colour and texture elevate an interior designer’s London homeTo beautify her home without renovations, Charu Gandhi focused on key spaces and worked with inherited details
-
The Stuff That Surrounds You: Inside the home of designer Michael AnastassiadesIn The Stuff That Surrounds You, Wallpaper* explores a life through objects. In this episode, we step inside one of the most considered homes we've ever seen, where Anastassiades test drives his own creations
-
Mark+Fold turns ten with first Shoreditch pop-upBritish stationery brand Mark+Fold celebrates ten years in business with a Brick Lane pop-up featuring new products, small-batch editions and conversations with creatives
-
Francis Sultana and Roberto Ruspoli’s Greco-Roman-inspired furniture feels fresh and contemporaryA new collection, launching at David Gill Gallery in London, presents furniture and decorative pieces inspired by Mediterranean villas, French art and Etruscan engraving
-
The new office of the Italian embassy in London is a love letter to the country’s creativityWallpaper* takes a peek inside Casa Italia, the new Italian embassy in London, designed by our long-time collaborator Nick Vinson
-
Nordic Knots arrives in London with a stylish pied-à-terre in Mayfair‘Design has always been about creating a feeling’: Nordic Knots brings its vision of home to Mayfair
-
A once-abandoned Mayfair schoolhouse is set to become London's ultimate destination for crafted artsGallerist Sarah Myerscough opens a new permanent location, which will serve as a space to celebrate and foster craftsmanship in the city
