In Partnership With Baxter
In what’s recognised as London’s Italian Design District, a prestigious corner of Brompton Road is now home to a new continental icon; Baxter has landed in SW3 with a 370 sq m showroom that hosts intelligent, contemporary design whilst acknowledging the traditions of its storied address – a handsome Grade II-listed property, Empire House.
The building was constructed during the early 20th century, when its Edwardian magnificence was home to the UK headquarters of Germany’s Continental Tyre company – an industrial design business at the cutting edge of motoring and cycling products. Designed by architect Paul Hoffman in opulent, neo-baroque style, Empire House echoed the sculptural frontage of the Victoria and Albert Museum just across the street. Today, close inspection reveals surviving decoration on principal elevations depicting tyre and wreath iconography, representing the building's original business usage.
Inside, following a modernist and rationalist-inspired concept, Baxter’s first-ever UK flagship has been meticulously curated to both surprise and engage visitors. Entrance is via a glass tunnel, providing a view of the showroom’s layout. The ground floor, designed in classic art-gallery style, employs a dynamic interplay of contrasting volumes, creating a space that alternates between harmony and tension.
In the basement, a space called ‘The Apartment’ is Baxter’s cosy lounge, dining room and show-cooking area. Alongside emblematic designs that have defined the brand's history, are key pieces from the new ‘Worldwide 2025’ collection, immersing guests in the brand’s universe of style and comfort.
The new collection, rich in material experimentation, sees elegance meet the avant-garde. Inspired by West Coast aesthetics, its pieces reinterpret 1960s Californian design through a contemporary lens, resulting in flowing lines and luminous palettes.
Each piece displayed in the Baxter Gallery London, explain the company’s founders Luigi and Paolo Bestetti, transcends mere furniture, standing as a bona fide artwork, designed and crafted to put Italian expertise on the global stage.
Baxter Gallery London is at 232-236 Brompton Road, Kensington, London SW3 2BB. To book an appointment, visit baxter.it
-
For jewellery designer Anna Sheffield, location and landscape shape an innate understanding of materialsFrom her studio in Taos, New Mexico, Anna Sheffield creates space for different ways of making, thinking and being
-
Anatomy of a logo: behind Hollywoodland, the world’s most famous signThomas Fisk Goff and his Crescent Sign Company created the Hollywood sign in 1923. We take a look at this enduring icon of American graphic design
-
How Kelly Behun and Bonetti/Kozerski brought residential design to a luxury yachtThis Benetti Oasis yacht – designed by Bonetti/Kozerski with interiors by Kelly Behun – reflects a new generation of more relaxed yacht interiors, informed by residential architecture and design
-
Inside a Primrose Hill house designed to not look designedStudio Iro's brief was almost paradoxical: in this three-storey London home, the designers resisted the urge to over-curate, layering indigo tones, tactile limewash and the clients' existing modernist furniture
-
Inside the renovated home of the London Symphony OrchestraThe London Symphony Orchestra's Grade I-listed home, LSO St Luke's, has reopened following a sensitive renovation by Levitt Bernstein, introducing state-of-the-art recording facilities while preserving the character of the former church
-
Inside RH London, The Gallery in Mayfair: the brand's new outpost opens in a historic Palladian mansionGold-leaf ceilings, hand-blown Venetian glass chandeliers and an Ottoman-inspired rooftop terrace – here's what to expect from the American furniture giant's most ambitious opening to date
-
Lanza Atelier and Laila Gohar bring magic and mischief to the Serpentine Summer PartyFood, furniture and performance combined at the galleries’ annual party – ‘somewhere between architecture, landscape, and banquet’ – staged around Lanza Atelier's pavilion and with culinary art by Laila Gohar
-
‘The Other Side’ is an exhibition of graphic responses to the ten years following BrexitCurated by GraphicDesign& and designed by LucienneRoberts+, ‘The Other Side: Ten Years after the Referendum’ features ten creative responses to post-Brexit Britain
-
London design lovers, mark your calendars: Basic.Space arrives this weekend with its first city eventBasic.Space, the creator-led marketplace spanning luxury fashion, art and design, is bringing its immersive retail experience to London from 13-14 June
-
Five things to see at London Craft Week 2026With an emphasis on keeping heritage crafts alive, London Craft Week 2026 (11-17 May) offers a city-wide programme of exhibitions to discover artisanal excellence from established and emerging makers
-
This pint-sized Battersea apartment is 50 square metres of pure fantasy – and it’s for saleA one-bedroom show apartment, designed by Los Angeles studio House of Honey, transforms the life of cabaret singer Evelyn Dove into a sensorial, theatrical interior
