In Partnership With Baxter
In what’s recognised as London’s Italian Design District, a prestigious corner of Brompton Road is now home to a new continental icon; Baxter has landed in SW3 with a 370 sq m showroom that hosts intelligent, contemporary design whilst acknowledging the traditions of its storied address – a handsome Grade II-listed property, Empire House.
The building was constructed during the early 20th century, when its Edwardian magnificence was home to the UK headquarters of Germany’s Continental Tyre company – an industrial design business at the cutting edge of motoring and cycling products. Designed by architect Paul Hoffman in opulent, neo-baroque style, Empire House echoed the sculptural frontage of the Victoria and Albert Museum just across the street. Today, close inspection reveals surviving decoration on principal elevations depicting tyre and wreath iconography, representing the building's original business usage.
Inside, following a modernist and rationalist-inspired concept, Baxter’s first-ever UK flagship has been meticulously curated to both surprise and engage visitors. Entrance is via a glass tunnel, providing a view of the showroom’s layout. The ground floor, designed in classic art-gallery style, employs a dynamic interplay of contrasting volumes, creating a space that alternates between harmony and tension.
In the basement, a space called ‘The Apartment’ is Baxter’s cosy lounge, dining room and show-cooking area. Alongside emblematic designs that have defined the brand's history, are key pieces from the new ‘Worldwide 2025’ collection, immersing guests in the brand’s universe of style and comfort.
The new collection, rich in material experimentation, sees elegance meet the avant-garde. Inspired by West Coast aesthetics, its pieces reinterpret 1960s Californian design through a contemporary lens, resulting in flowing lines and luminous palettes.
Each piece displayed in the Baxter Gallery London, explain the company’s founders Luigi and Paolo Bestetti, transcends mere furniture, standing as a bona fide artwork, designed and crafted to put Italian expertise on the global stage.
Baxter Gallery London is at 232-236 Brompton Road, Kensington, London SW3 2BB. To book an appointment, visit baxter.it
-
Dior’s new Beverly Hills dining salon raises the bar for couture cuisineFrom Peter Marino’s onyx bar and faceted mirrored walls to Nicole Wittenberg’s vast, immersive botanical canvas, Dior’s first restaurant outside Paris is here
-
Inside the factory where your Birkenstocks are madePart high-tech laboratory, part artisanal workshop, the German factory straddles past and future. For Wallpaper*, Stuart Brumfitt takes a rare tour
-
Nathalie Du Pasquier, Peter Shire and Barbara Stauffacher Solomon create exclusive artworks for Riso ClubGlasgow print studio Risotto celebrates the 100th issue of its monthly Riso Club – a hand-printed, hand-posted subscription that has grown from a small artist exchange into a global community
-
Francis Sultana and Roberto Ruspoli’s Greco-Roman-inspired furniture feels fresh and contemporaryA new collection, launching at David Gill Gallery in London, presents furniture and decorative pieces inspired by Mediterranean villas, French art and Etruscan engraving
-
The new office of the Italian embassy in London is a love letter to the country’s creativityWallpaper* takes a peek inside Casa Italia, the new Italian embassy in London, designed by our long-time collaborator Nick Vinson
-
Nordic Knots arrives in London with a stylish pied-à-terre in Mayfair‘Design has always been about creating a feeling’: Nordic Knots brings its vision of home to Mayfair
-
A once-abandoned Mayfair schoolhouse is set to become London's ultimate destination for crafted artsGallerist Sarah Myerscough opens a new permanent location, which will serve as a space to celebrate and foster craftsmanship in the city
-
Sophie Smallhorn’s plywood tables for Uncommon Projects are colourful and modularThese modular tables by the artist and the plywood specialist play with colour for function, fun and flexibility
-
Alexandre de Betak on getting lost to find himself in LondonAs the world-renowned artistic director opens his first personal studio in London during Frieze Week, Alexandre de Betak reflects on leaving the fashion runway behind to explore light, space and creative freedom
-
Step inside Faye Toogood's intimate cabinet of curiosities at PAD LondonFor PAD London 2025, (until 19 October) Faye Toogood presents The Magpie’s Nest with Friedman Benda
-
Rajan Bijlani opens his Primrose Hill home for ‘Electric Kiln’In his London home – once the studio of ceramicist Emmanuel Cooper – Rajan Bijlani stages ‘Electric Kiln’, uniting Frank Auerbach, Lucie Rie and Cooper in an intimate reflection on the creative spirit of postwar London
