Each Christmas, Pentagram designs and publishes a small book and sends it to a very select group. Intended to provide diversions during what, for many, can be a hectic period, the booklets traditionally avoid any direct reference to the festive season, adopting a strong graphic vocabulary, setting them apart from the myriad of cards received at this time of year. Since John McConnell's first design in 1974, they've grown to become a cult collectors' item.


In the spirit of goodwill, Pentagram opened their archives for us so we could celebrate the history of their unique way of celebrating Christmas, without any tinsel or fairy lights in sight. Which is just how we like it.


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