Six bottle glorifiers created for Glenmorangie and Wallpaper* show whisky in a new light
Following the success of 2012’s ’Modern Gentleman’ project, an ambitious, collaborative effort that saw Glenmorangie and Wallpaper* teaming up to encourage craftspeople to create a collection of one-off, whisky-inspired furniture, lighting and accessories, Wallpaper* and Glenmorangie has joined forces once again.
Six designers from our young, global talent roster were asked to submit three Glenmorangie glorifier creations. The brief? To enhance the visibility and desirability of both the Glenmorangie 18 Years Old and Signet expressions of whisky, either on or behind the bar, or on a table in an Asian ’on-trade’ venue.
It was, said David White, Glenmorangie’s Marketing & Communications Director ’a project that brings together Glenmorangie’s passion, craft and innovation with the design flair and dynamism of Wallpaper*’.
After the prototypes had been posted on our respective websites, we asked the combined Glenmorangie and Wallpaper* publics to vote on Facebook for their favourite six designs from the original 18. The result is a collection of provocative and imaginative glorifiers of rare quality, wit and impact. From the six pieces, Glenmorangie has selected its favourite - an extraordinary wood relief confection design by Rolando Rodriguez-Leal of Aidia Studio that will be put into production for use behind cocktail bars and on lounge tables all over the world.
Now, for the first time, Wallpaper* presents the final six glorifiers…in all their glory.