Meet Miu Miu: Italian fashion house launches first fragrance

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Miu Miu perfume
Miu Miu has launched its first fragrance, simply titled Miu Miu Eau de Parfum. Together, Daniela Roche Andrier and Miuccia Prada have created a fragrance that is pleasingly contradictory and hard to categorise.
(Image credit: Hanna Pasanen)

The Miu Miu woman has a strong identity. Creative, curious and independent, someone who breaks the rules – the prerogative of the Italian fashion house.

It is this personality that has inspired Miu Miu’s first fragrance, simply titled Miu Miu Eau de Parfum. Together, Daniela Roche Andrier – the nose behind the floral scent – and Miuccia Prada, the eponymous founder of both Prada and Miu Miu, have created a fragrance that is pleasingly contradictory and hard to categorise. 

Miu Miu Eau de Parfum
 evokes a youthful feminine spirit both classic and modern. Andrier married floral notes of Lily of the Valley accord, jasmine, rose and green notes with akigalawood fractioned from patchouli oil (specially formulated by Givaudan) to create a complex, alluring scent that opens with fresh, peppery hints, before slowly developing into something more sophisticated with the warmth of agarwood.

The appeal doesn't stop there. The rippling texture of the perfume's bottle – strikingly rendered in a light azure and ruby red – subtly, but solidly, channels Miu Miu's matelassé leather handbags. Accented by a translucent, bright red disk stopper, the flacon perfectly captures the company's exuberant image.

perfume's bottle

The appeal doesn't stop there. The rippling texture of the perfume's bottle – strikingly rendered in a light azure and ruby red – subtly, but solidly, channels Miu Miu's matelassé leather handbags

(Image credit: Hanna Pasanen)