Meet Miu Miu: Italian fashion house launches first fragrance
![Miu Miu perfume](https://cdn.mos.cms.futurecdn.net/r5HJCv3YHNTCSMMf2VDfVX-415-80.jpg)
The Miu Miu woman has a strong identity. Creative, curious and independent, someone who breaks the rules – the prerogative of the Italian fashion house.
It is this personality that has inspired Miu Miu’s first fragrance, simply titled Miu Miu Eau de Parfum. Together, Daniela Roche Andrier – the nose behind the floral scent – and Miuccia Prada, the eponymous founder of both Prada and Miu Miu, have created a fragrance that is pleasingly contradictory and hard to categorise.
Miu Miu Eau de Parfum
evokes a youthful feminine spirit both classic and modern. Andrier married floral notes of Lily of the Valley accord, jasmine, rose and green notes with akigalawood fractioned from patchouli oil (specially formulated by Givaudan) to create a complex, alluring scent that opens with fresh, peppery hints, before slowly developing into something more sophisticated with the warmth of agarwood.
The appeal doesn't stop there. The rippling texture of the perfume's bottle – strikingly rendered in a light azure and ruby red – subtly, but solidly, channels Miu Miu's matelassé leather handbags. Accented by a translucent, bright red disk stopper, the flacon perfectly captures the company's exuberant image.
The appeal doesn't stop there. The rippling texture of the perfume's bottle – strikingly rendered in a light azure and ruby red – subtly, but solidly, channels Miu Miu's matelassé leather handbags
Wallpaper* Newsletter + Free Download
For a free digital copy of August Wallpaper*, celebrating Creative America, sign up today to receive our daily digest of inspiration, escapism and design stories
-
Phaidon’s new Graphic Classics is a lavish greatest hits of graphic design
Graphic Classics is a compendium of seven centuries of visual culture, from the everyday and ephemeral to visionary works that reshaped our world
By Jonathan Bell Published
-
Birley Chocolate hits the sweet ’n’ chic spot in London’s Chelsea
The new Birley Chocolate shop, a sibling to Birley Bakery, is a confection of colour as delicious as its finely crafted goods
By Melina Keays Published
-
Feel at home at Auberge, Château La Coste's new inn for culture lovers
Auberge La Coste sits at the heart of the art-filled estate, minutes away from the joyful town of Aix-en-Provence
By Harriet Thorpe Published