Brick trick: Lego and Levi’s customisable collaboration
Denim pioneers and masterful mini-figures unite
Most of us have entered the new decade with a heavy hit of nostalgia. In today’s new normal, our freedoms have become filtered, and the post pandemic world has become a smaller place. But for those seeking solace not just in a pre Covid-19 universe, but one pre adulthood, Lego and Levi’s have the uplifting answer.
The masterful minds behind the plastic mini figure have teamed up with the denim pioneers on a capsule collection that welds our wardrobes with our toy boxes, with clothing and accessories boasting a customisable baseplate patch, that can be built on with smooth mosaic-like Lego tiles in an array of bold primary colours.
Lego is synonymous with creative evolution. Last winter it reimagined its plastic mini-figure in a wooden, upscaled format. Materiality was also a focus for this collaboration, with the Danish company creating for the first time, a flexible baseplate panel, formed from silicone. Levi’s customisable pieces – which include its trucker jacket and straight jeans, alongside hoodies and hats – come complete with a bag of 100 Lego dots, allowing you to snap smooth tiles onto your clothing, whether you’ve got a penchant for graphic patterns or piecing together a cartoonish smiley face.
The collection not only promises child’s play with sartorial sway, it also places focus on the tactile experience, so valued in today’s socially distanced world. Start planning your Lego layouts now. §