In partnership with Natuzzi Italia
In a profoundly changed world, the home has become the hub to live in a ‘new normal’ style every day. And it is starting from this awareness that furniture company Natuzzi Italia has rethought the very concept of home, interpreting and capturing these evolutions: the new collections celebrate ‘wellness design’, and aim to immerse the user in a sense of wellbeing.
The intention is that sofas and armchairs convey relaxation visually, the whole house should look and feel welcoming, putting us at ease with organic-shaped furniture pieces, harmonious colour combination, and sustainable materials – natural or non-harmful – which are no longer just an ethical choice, ‘for the future of the planet’, but also practical, for our health and our immediate wellbeing.
‘Juno’ sofa by Iosa Ghini for Natuzzi Italia
In such a rethought house, even the smallest everyday things become small pleasures and moments of wellbeing, from cooking to plant care, from reading to fitness. Architect Massimo Iosa Ghini has experimented with this theme for Natuzzi Italia, both in the living and dining areas, as has artist and designer Lorenza Bozzoli.
‘Sinuosa’ by Iosa Ghini is a collection conceived as a hymn to visual comfort, a feature that has always distinguished the brand’s image, and which is central to the idea of ‘wellness design’ for domestic spaces.
Details of ‘Juno’ sofa
The collection includes the ‘Juno’ sofa, exuding a sense of laidback Mediterranean comfort. Lines appear destructured, natural, and forms shaped by impulse. The soft and enveloping aesthetic of the sofa nods to historic Natuzzi models and at the same time introduces a sort of ‘neo-humanism’ of design, placing the user’s experience front and centre.
Available in two-seater and three-seater versions, the sofa combines a nest-like appeal with a visual lightness.
‘Timeless’ sofa by Lorenza Bozzoli for Natuzzi Italia
Nature also inspired Bozzoli for the design of the ‘Timeless’ sofa, which evokes the blossoming of a flower.
The form recalls the 1960s, a time of cultural flowering for a large part of the world, and for Italy, which found a new and disruptive mode of expression in design, giving life to objects that have become icons.
Details of ‘Timeless’ sofa
Today, similar themes of regeneration and fresh starts can be applied to our ‘new normal’ lifestyles, which emphasise warmth, inclusion and the rhythms of slow living – long embraced by Mediterranean culture – linked to the beauty of nature and the pleasure of contemplation. All of these qualities have always been unmistakable elements of the Natuzzi Italia style. After all, a sense of wellbeing is also at the heart of ‘la dolce vita’.
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