As a boy, Nitzan Cohen’s favourite toy was his technical Lego set, which he would spend hours with creating elaborate buildings and miniature furniture, dreaming of a life less spartan than his familial kibbutz. When he outgrew Lego, theatre provided the young Israeli with his first foray into the visual arts. He worked first as a sound engineer before progressing to set design. ‘Through the theatre I fell in love with the notion of creating and defining spaces and influencing the people in and around them,’ he says.
While studying applied art at Avni Institute of Art and Design in Tel Aviv, the next door furniture factory subtly influenced his future. ‘I didn’t know it at the time, but the smells and sounds of the factory held a special charm for me.’ Combining the dual disciplines of interiors and industrial design, Cohen’s Munich studio now works on projects for homes, workspaces, household items and exhibition spaces.
‘We’re always busy with furniture and spaces, but I’m particularly interested in strategies, art direction and creating design concepts for companies,’ says Cohen, whose clients include BMW, Diesel, Mattiazzi, and Bree. ‘As a designer, I am always asking questions and I try and translate the answers to those questions into visuals.’