PULLMAN SAO PAULO
Wallpaper* and Pullman Hotels have teamed up to create a series of short films to help the sophisticated world explorer navigate the planet’s hottest cities. For the second in the series Wallpaper* travelled to Brazil to make a short film about Sao Paulo’s contemporary culture.
The film shows a handsome, hyper-connected, hedonistic city, a place to work and play 24/7. Hot and wet, muggy and captivating, a trans-Sao Paulo adventure is a pulsating blur of green and grey, of penthouse and pavement. Shot in different locations across town as seen through the eyes of a modern global nomad, it proves there’s a lot more to Sampa than skyscrapers and city traders.
The 32 million residents of Latin America’s largest city call it ‘Sampa’, a swift colloquial amalgamation of ‘Sao’ and ‘Paulo’. The vast Brazilian metropolis moves at a similarly kinetic pace, playing host to world visitors who come not just for work (Sao Paulo is the country’s economic powerhouse and main financial hub)but also to marvel at its neo-Gothic cathedrals, eye-popping modernist architecture and myriad cultural offerings.
Like NewYork, Sao Paulo is, at first glance at least, a city of long streets and high buildings, the 1929 Martinelli Building and Oscar Niemeyer’s Edifício Copan being highlights. Closer inspection reveals a culture of homegrown fashion design talent, world-class shopping, and a vibrant bar, restaurant and nightlife scene.
Identifying Sampa’s neighbourhoods will help you get a handle on its unique energy. Centro has the bustle and edge of 1980s Manhattan. Jardins is all designer stores, promenading fashionistas, super-expensive real estate and beautiful people, while Vila Madalena is a boho quarter replete with art galleries, boutiques, funky bars and restaurants. Pinheiros Centro is lively, multicultural and great for dining, and Higienopolis can feel like Venice, LA.
Go to the Pullman São Paulo Vila Olímpia, in Itaim Bibi, and you’ll discover a sophisticated part of town that is connected to both Guarulhos International and Congonhas airports. This area also enjoys some of the city’s best nightlife.
Pullman’s high standards of luxury and comfort are evident in the spacious rooms and suites, as well as in the restaurant, which combines art with gourmet cuisine in a cosmopolitan environment, while a coffee or cocktail in the bar will set you up nicely for a night on the town. The hotel also offers a fitness centre and spa with all the latest equipment.
To underline its commitment to design, Pullman commissioned a number of internationally-renowned creatives to conceive some unique objects and furnishings for its hotels. For the hotel group’s lobbies, Mathieu Lehanneur designed the Pullman Globe, a giant, tactile sculpture that symbolises travel and the brand’s cosmopolitan spirit, while fashion designer Martine Sitbon created the elegant staff uniforms.
Inspired by Pullman Hotels’ ‘Our World is Your Playground’ tagline and its vision of the contemporary global nomad - Wallpaper* travelled to Florida to make a film. Shot in different locations across the city, through the eyes of the modern global nomad, it illustrates the scale and velocity of Miami’s cultural revolution.
Miami is fast becoming an international hotspot. The allure of South Beach, with its languid sun-kissed lifestyle, iconic art deco buildings, thriving restaurant scene and annual, must-attend Art Basel fair, has been widely documented, but ambitious development and major investment combined with a deeply engrained Latin American ethos has also inspired a cultural renaissance throughout Miami. Architectural projects by Sou Fujimoto, Zaha Hadid and Frank Gehry have contributed to a fluid skyline, the Design District and the Wynwood Arts District continue to flourish, while Herzog & de Meuron’s Pérez Art Museum Miami has fired up downtown.
With Miami hotting up as a design destination, Pullman Hotels recently opened its first US property there. With easy access to Miami International Airport, PortMiami, South Beach, the Design District, the Wynwood Arts District and various upscale shopping destinations, the Pullman Miami Airport is perfectly placed for exploring the city, and the culturally diverse Miami style is evident in the hotel’s striking contemporary design.
Pullman enlisted a number of renowned designers to create unique objects and furnishings to appear exclusively in its hotels. These include Mathieu Lehanneur, who was commissioned to design the ‘Pullman Globe’ for the lobby – a giant, tactile sculpture that invites the viewer to reach out and cross continents, summing up the brand’s spirit – and Martine Sitbon, who designed the staff uniforms.
Pullman Hotels’ high-end services and technology blur the boundaries between leisure and work, providing best-in-class business and fitness facilities, functional contemporary design, and balanced food and drink choices. Pullman Hotels is where global nomads meet and big ideas are exchanged. They are more than just hotels, they are a concept tailor-made for a hyper-connected world where time and distance are as fluid as the evolving ambitions of today’s global entrepreneurs.
ABOUT PULLMAN HOTELS
Pullman is the upscale international hotel brand of Accor Hotels with more than 100 hotels & resorts in Europe, Africa, the Middle East, Asia-Pacific, Latin America, and North America. Pullman has a global reputation for being situated in vibrant, energetic parts of town and Resorts are principally designed to cater to the requirements of cosmopolitan, seasoned travellers, whether they are travelling alone, with their clans or with colleagues. The brand has a dedicated commitment to design, art, photography and local culture, and collaborates with artists and designers around the world to help bring its design vision to life.
The brand recently unveiled its new tagline ‘Pullman Hotels & Resorts + Our World is Your Playground’ and first television campaign. The new campaign is stylish and modern and depicts the hero, Pullman’s ‘global nomad’, moving through life in a series of swift encounters, both personal and professional, and ensconced in the pursuit of the work-life blend. He crosses days, borders and time zones with ease, and he is at once independent and connected with others.
The global nomad is Pullman’s representation of the new generation of travellers and business leaders. Hyper-connected and sophisticated explorers, they invent new ways of doing business on a daily basis. The world is their playground and every moment is an opportunity. Their life is a blend of business and pleasure, a balance of efficiency and personal well-being.