Mrs Prada teams up once more with AMO to create a men’s show deeply endowed with civic responsibility
Proceedings for Mrs Prada’s A/W 2016 menswear show began with an entirely new ceremonial entrance replacing the usual facade of the Via Fogazzaro venue: a rather ’oneiric’ passage guiding guests from the street to the show space.
Once inside, show-goers were greeted by a space constructed entirely from simple plywood (OSB wood cladding) and freshened up with a good coat of civic red paint. The ‘trial’ set inside included a system of balconies and tribunes, blurring the line between the participant and the observer. Built over multiple gradients with a raised viewing platform in the centre of the room dominating the catwalk, this new spatial hierarchy questioned the traditional notion of the front row as the fashion show’s premier viewing platform, while the layout’s imbalanced symmetry referenced the work of Dutch graphic artist Maurits Cornelis Escher.