Pitti Uomo 77 report, Florence
The show season wouldn’t be the same without a little kick-start from Pitti Uomo, the menswear fashion week institution that never fails to raise the bar with an expertly calibrated mix of established brands and directional designers. And this year, as usual, it didn’t disappoint.
To start, Pitti Uomo77 was marked by a total revamp of the main pavilion. Cue Patricia Urquiola, who transformed the space into a fashion district complete with a brand new layout and multi-sensory improvements for visitors.
New names on the show register included upcoming accessories designer Max Kibardin, who presented his 'Behind The Shoes' project in collaboration with artist Iké Udé, and menswear maven Umit Benan with his “retired rockers” inspired FW10/11 collection. Benan, whose SS10 collection expertly played with exaggerated slouchy silhouettes, also won the best prêt-à-porter collection at last year’s 'Who Is On Next?' Uomo.
Eschewing its usually understated presence in the industry, Italian tailors Corneliani stepped into the heady lights of an Etienne Russo catwalk production to present a runway showing of the
At the Museo Marino Marini, Mabro celebrated its collaboration with Swedish designer Lars Nilsson by debuting their Mr. Nils collection.
And alongside Pitti Uomo, Pitti W Woman saw special guest Giles Deacon present his AW10/11 precollection.