Imagine Fashion is bringing new meaning to the term 'fashion show' with its soon-to-launch fashion film destination site, which will showcase three to four minute editorial vignettes highlighting curated collections from luxury fashion houses.
It is the newest cross-pollination of art and marketing featuring glossy collaborations by celebrated creatives in fashion, photography, film, art and music.
The site hopes to offer thought-provoking narratives that break from convention and provide a platform for contributors to create bespoke art house campaigns permeating boundaries in advertising and the visual arts.
For viewers, Imagine Fashion promises a rich multi-layered interaction with the films including behind-the-scenes footage, fashion news and a click-through service to relevant e-commerce destinations.
Here are our favourites from Imagine Fashion's current showcase:
Flash Prerogative by Jenny Gage & Tom Betterton
Spark Ignition by Greg Kadel
At Point Blank by Francesco Carrozzini
Exploding Youth by Barnaby Roper
Through Darkness to Light by Mariano Vivanco