Dior takes over Harrods
The legacy of Christian Dior continues to resonate as loud and bold as the day the designer debuted his seminal New Look collection. This spring, Harrods has joined forces with the fashion house to create a couture wonderland and the ultimate homage to the designer. The collaboration has transformed the exterior of the luxury department store and taken over its entire fourth floor with a series of concept spaces and a pop-up café. The venture marks a 60-year relationship between the two powerhouse brands, which began when the designer inaugrated the Harrods Fashion Theatre in 1954.
Dior has commandeered the store’s window displays in a fitting nod to the couturier’s affinity for Britain – Royal Beefeaters stand guard next to ready-to-wear designs by creative director Raf Simons and telephone boxes evoke the New Look silhouette. A new ground floor pop-up boutique decked out in the label’s signature grey features Royal Mail postboxes that act as plinths for limited-edition products.
Upstairs visitors are greeted by the façade of 30 avenue Montaigne, Dior’s Parisian headquarters, recreated in miniature. The space beyond has the feel of a major retrospective, with installations that include a gargantuan digital book of fairytales. On display is a series of ‘Lady Dior’ bags reimagined by up-and-coming artists and mini-Stockman mannequins wearing seminal couture designs. The Dior team has also uncovered rare photographs and sketches of the designer, which are displayed alongside personal memorabilia.
The space culminates with the new Café Dior, serving up cupcakes iced with Dior fashion illustrations, black truffle omelettes and other recipes borrowed from a cookbook published by the designer (and self-professed gourmand) in 1972. Harrods will host a series of events throughout the month to celebrate the project: have your portrait sketched by a Dior artist, personalise a perfume bottle or select from a range of beauty products created specially for the collaboration by Tyen, Dior Make-up’s creative director.
ADDRESS
Harrods
87-135 Brompton Rd
London SW1X 7XL
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
David Lynch presents 'A Thinking Room' at the Salone del Mobile
Here's a first look at the David Lynch Salone del Mobile 2024 installation, a cinematic experience within the fair curated by Antonio Monda
By Laura May Todd Published
-
Riva El-Iseo is the legendary boat builder’s first fully-electric motor yacht
The Riva El-Iseo electric speedboat blends classic Italian lines with a silent, powerful and zero-emission powertrain
By Jonathan Bell Published
-
Technogym Home Bench 40 ways: designers interpret the home exercise classic
Technogym marks its 40 anniversary with 40 special editions of its Home Bench created in collaboration with international creatives
By Rosa Bertoli Published
-
A/W 2024 beauty moments from the runways, as selected by Wallpaper*
We recap stand-out A/W 2024 beauty moments from the runways, including JW Anderson, Chanel, Hermès, and more
By Hannah Tindle Published
-
Kim Jones’ Dior Men accessories channel the rebellious spirit of the Buffalo Collective
Agitator and establishment meet in Kim Jones’ S/S 2024 Dior Men accessories, inspired at once by the house’s history of haute couture and Ray Petri’s 1980s Buffalo Collective
By Jack Moss Published
-
Dior Spa at Hôtel Plaza Athénée is a Parisian haven for the sleep-deprived
On World Sleep Day, head to the Dior Spa at Hôtel Plaza Athénée to experience its Light Suite, the first of its kind in Paris
By Melina Keays Published
-
Extraordinary runway sets from the A/W 2024 shows
12 scene-stealing runway sets and show spaces from A/W 2024 fashion month, featuring Murano-glass cacti, rubber armchairs, flashing orbs and more
By Jack Moss Published
-
Documentary ‘High & Low’ charts the rise, fall and redemption of John Galliano
‘High & Low: John Galliano’ (released today) dissects the designer’s showstopping contributions to fashion against the backdrop of his turbulent life. Here, director Kevin Macdonald tells Wallpaper* more
By Joe Bobowicz Published
-
’The New Look’ costume designer on recreating Christian Dior’s seminal silhouettes
‘The New Look’ on Apple TV+ traces the creation of Christian Dior’s defining silhouettes against the backdrop of the Second World War. Costume designer Karen Muller Serreau tells Wallpaper* how she recreated the era
By Zoe Whitfield Published
-
Paris Fashion Week A/W 2024: Chanel to Louis Vuitton
The best of Paris Fashion Week A/W 2024, from Chanel’s trip back to its beginnings in Deauville to a thrilling ten-year anniversary collection from Nicolas Ghesquière at Louis Vuitton
By Jack Moss Last updated
-
This season’s womenswear channels freedom and escape
These S/S 2024 womenswear looks promise an escape from the everyday, and are photographed amid the otherwordly landscapes of the Canary Islands for the March 2024 Style Issue of Wallpaper*
By Jack Moss Published