Book: Prada
This month Prada have launched a tome that documents, comprehensively collates and celebrates the brand’s expansive array of projects – from the brand’s relatively modest Milan-based beginnings through to the major, international, cross-disciplinary projects of recent years.
Spanning an impressive 708 pages, the opulent, double-bound book – which comes coated in a version of Prada’s signature Saffiano leather - documents the span of the brand’s creative undertakings - ranging from the clothes, shoes and bags upon which Prada has made its name, through to the architecture, artistic patronage, curation and industrial design of recent years.
Opening with a brief, foldout history of the brand, the book is divided into two sections. Documenting in detail the fundamental endeavours which take place behind closed doors at Prada HQ – from pattern cutting to architectural planning - the ‘Inside’ section features an intricate photographic essay from longtime Prada collaborator, Brigitte Lacombe.
The second section titled ‘Outside’ chronicles in greater detail the span of Prada’s extra-curricular creative projects: from last year’s Double Club with Carsten Holler and the groundbreaking transformer project in Seoul, through to the recently renovated Prada Fondazione’s philanthropic exhibitions and a filmic collaboration with renowned director Ridley Scott.
It is the creative collaborations highlighted in the book, which offer the most incisive insight into Prada’s approach to cross-disciplinary commingling. With longtime creative partners including Rem Koolhaas and OMA, Herzog & de Meuron and every fashion editor worth his and her salt – alongside a presence in every corner of the globe - Prada’s new bible is a sumptuous, printed affirmation of the brand's inimitable creative status.
Launched with suitably well-appointed flair in Milan earlier this month, the book was sent out into London last night at the Bond Street store - alongside events staged at the OMA-designed Prada epicenters in Tokyo, Los Angeles and New York.
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Jack Moss is the Fashion Features Editor at Wallpaper*, joining the team in 2022. Having previously been the digital features editor at AnOther and digital editor at 10 and 10 Men magazines, he has also contributed to titles including i-D, Dazed, 10 Magazine, Mr Porter’s The Journal and more, while also featuring in Dazed: 32 Years Confused: The Covers, published by Rizzoli. He is particularly interested in the moments when fashion intersects with other creative disciplines – notably art and design – as well as championing a new generation of international talent and reporting from international fashion weeks. Across his career, he has interviewed the fashion industry’s leading figures, including Rick Owens, Pieter Mulier, Jonathan Anderson, Grace Wales Bonner, Christian Lacroix, Kate Moss and Manolo Blahnik.
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