Inside French jeweller Van Cleef & Arpels' lavish New York maison
Jouin Manku Studio has further strengthened its creative partnership with Van Cleef & Arpels by re-imagining the French maison's New York boutique. The Paris-based studio has designed three major exhibitions for the Place Vendôme jeweller over the past five years in Tokyo, New York and Paris, taking jewellery exhibition design to a whole new level while it was at it. The design for this boutique - a Fifth Avenue landmark since the 1940s - mirrors the curved glass domes used to display the jewels in these retrospectives. But while the exhibitions featured dark velvet rooms and clever lighting, the new store's shiny brass fittings, creamy yellow palette and focus on natural light ensure the airy feeling of a contemporary New York townhouse.
ADDRESS
Van Cleef & Arpels
744 Fifth Avenue
New York, NY 10019
United States
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Caragh McKay has been a contributing editor at Wallpaper* since 2014. She was previously watches & jewellery director and is currently our resident lifestyle & shopping editor. Caragh has produced exhibitions and created and edited titles for publishers including the Daily Telegraph. She regularly chairs talks for luxury houses, Van Cleef & Arpels and Cartier among them. Caragh’s current remit is cross-cultural and her recent stories include the curious tale of how Muhammad Ali met his poetic match in Robert Burns and how a Martin Scorsese film revived a forgotten Osage art.
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