Harry Winston may specialise in exceptional diamond creations for the body but, with the opening of its new salon in Shanghai this month, it has also created an exceptional jewellery box to adorn the Chinese landscape. Built from scratch in the smart Xintiandi district and tucked cosily into the base of the Andaz hotel, designed by Kohn Pedersen Fox, the Harry Winston pavilion reflects the shape and character of a faceted stone.
The structure and interior were overseen by Harry Winston's regular design associate, Bill Sofield of New York's Studio Sofield. 'Light was the starting point,' Sofield explained at the opening event. 'I've often thought that jewellery shops can feel like little prisons, so we aimed to have as much natural light flowing through the building as possible, as though it were being reflected in a diamond.'
Sofield has a point about the dark, claustrophobic nature of many high-end jewellery boutiques, products of an industry that is understandably furtive about drawing too much attention to the value of its wares. His design is a welcome antidote and completely transforms the retail experience.
While there are no closed-off areas, the two-tier building has viewing areas upstairs and down, where displays are carefully angled to reflect the products. Subtle colour and lighting variations make the men's and women's watch areas feel right for their intended consumer yet, at the same time, open to all.
The building succeeds in bringing the traditional, sometimes stuffy business of jewellery shopping elegantly up to date, welcoming casual wanderers and serious investors alike. Meanwhile the old-style gold font used on the exterior (created by a Winston designer in the 1930s) nods to the company's heritage (Harry Winston established his eponymous New York boutique in 1932) and adds a distinctive New York touch.
To celebrate its foray into Shanghai, Harry Winston has unveiled a range of limited-edition watches and a line of charms in platinum and diamonds, an HW monogram and lucky '8' among them. It has also launched the Qipao Ultimate Adornments collection to pay homage to the brand's latest destination.
The men's watch room at the new Harry Winston salon in Shanghai
Private viewing rooms circle the atrium on the second floor
Studio Sofield has created a new light-filled approach to high-jewellery and watch retail
Sketch of the 'Qipao' diamond neck cuff from the Harry Winston Ultimate Adornments collection, inspired by traditional Chinese collar styles
Sketch of the 'Qipao' diamond earrings from the Harry Winston Ultimate Adornments collection
'Qipao' diamond cuff bracelet from the Harry Winston Ultimate Adornments collection
'Qipao' diamond ring from the Harry Winston Ultimate Adornments collection
The Harry Winston Midnight Shikumen onyx and jade limited-edition watch celebrates the opening of the Shanghai salon
The Harry Winston Midnight Tourbillon GMT is a limited-edition piece available only at the Shanghai salon
A series of limited-edition Harry Winston charms, seen on this bracelet, have also been designed to celebrate the Shanghai opening
The Harry Winston Lucky 8 charm. '8' is seen as a lucky number in China, where it symbolizes fortune and good luck
Brand founder Harry Winston favoured 'emerald-cut' diamonds, which inspired the shape of this charm
The setting of the Harry Winston ring charm has a HW initialed setting
The Harry Winston Premier Feathers Limited Edition Shanghai watch has a striking feather-marquetry dial
ADDRESS
No. 188 Tai Cang Road
Shanghai
-
Josèfa Ntjam on her surreal utopias in VeniceArtist Josèfa Ntjam and LAS Foundation bring other worlds to life with ‘swell of spæc(i)es’ at Palazzina Canonica during the Venice Biennale 2024
-
Henry Wood House’s postmodernist bones are refreshed by Nice Projects in LondonNice Projects breathes new life into the Henry Wood House in London, offering ample flexible office spaces for modern workers
-
VitrA’s recycled washbasin is a world firstVitrA reveals its recycled ceramic washbasin, made using almost 100 per cent waste materials from the bathroom company’s own production process
-
Emerging jewellery designers to get to knowThese independent, new and emerging jewellery designers and brands from New York to Paris are firmly on our radar
-
Jewellery designers share their most precious personal piecesA host of jewellers give us a peek at the jewellery which brings them joy and solace
-
Playing it cool: pearls are having a momentWe've been deep-diving into boutiques around the world to find the very best calcium carbonate in minute crystalline form. It seems jewellers have been busy rethinking pearls, with contemporary (and often affordable) results
-
Eternity rings for the modern coupleEternity rings, whether sleekly minimalist or sprinkled in diamonds, can be a chic and contemporary love token
-
Alternative engagement rings with an edgeAs the sales of engagement rings sky-rocket during lockdown, enjoy our off-kilter curation of edgy and unconventional engagement rings
-
Hair jewellery to covet and collectToday’s hair jewellery is both practical and pretty. We're pinning our hopes on these simple and elegant accessories
-
Classic watch designs to last a lifetimeWhen considering which watch design to invest in, disregard trends and consider classic pieces characterised by timeless design
-
CryptoPunks come to life on Tiffany & Co pendantsTiffany & Co has partnered with blockchain infrastructure company Chain to create custom pendants and NFTiffs
