From the icy Reykjavik wilds of an Icelandic horse farm to the built cityscape of New York, Parajumper’s creative director Massimo Rossetti has touched down in Manhattan to meet the next subject of the Italian luxury brand’s ‘Stories’ travelogue.
This latest multimedia telegram follows the life and work of Italian-born, New Yorker Simone Polga – creative director of MAD (Matiz Architecture & Design) an interdisciplinary design group providing exceptional architecture and brand design services.
Over an espresso in his New York loft, the creative tells Rossetti, ‘New York City is a really intense city; you need to work hard every day. But New York is an open city, and if you do well, the city is open to help you to live better.’
Possessing the spirited, go-getting attitude needed for success in this metropolis of dreams, Polga continues, ‘New York is definitely not a boring city; you can see the same places with different eyes.' Adding, ‘Design to me is more related to a state of mind than an object. Design helps everybody to live better.’
During a tour of his city Polga transports us to the lesser-known Roosevelt Island, a thin strip of land in the East River between Manhattan and Brooklyn. ‘It gives my soul peace,’ he says of the unique vantage. ‘You can see the skyline from another point of view – it shows the power of the city.’
Zipping up his fur hooded, tweed Parajumpers coat against the winter wind, he adds, ‘One of the things that I really love about this city are the huge contrasts. The architectural contrasts, the old and the past, the big spaces and the small areas... it's pretty intense and powerful to me.’
Rossetti finds himself inspired by this same melting pot of cultures and aesthetics. Just as Parajumpers courts tradition with technological advances, its artisan Italian heritage is always grounded in timeless design, high quality finishes and materials.
To that end the brand’s latest collection explores the juxtaposition of New York's urbanism – the eclectic versus the graphic. Rossetti looked to Japanese architect Yoshio Taniguchi's midtown Museum of Modern Art and Philip Johnson's Glass House for instance. Leonardo Ricci's social and environmental architecture was another influencer for his A/W 2015 design vision that unites Italian and American design sensibilities. Here, the creative director flexed his passion for fusing tech elements with Italian craftsmanship to create boundary-pushing outerwear that’s imbued with a luxurious feel.