Parachute Hotel — Los Angeles, USA
When Ariel Kaye, CEO of home bedding company Parachute, first opened her Venice Beach retail store in 2014, a parlay into the hotel business was never on the cards. That all changed though, when the penthouse loft above the shop became available, presenting an opportunity to open a one-bedroom boutique hotel that was just too good to miss.
‘We've noticed that customers not only want to shop our home essentials, but also the furnishings in the showroom store that bring those products to life,’ explains Kaye. ‘So we made the Parachute Hotel completely shoppable. Every aspect of the hotel focuses, above all, on quality and craftsmanship – core tenets of the Parachute brand.’
Local interior designers Scott Horne and Peter Dolkas have filled the space with a mix of custom home furnishings and design classics like the 'Safari Bench' by Katy Skelton and Equipale 'Barrel Chairs' from Mexico, locally sourced amenities and inspired art in a cool, earthy palette, further reinforced by the use of timeless raw materials such as wood, metal and leather. The cherry on the top, is of course the exquisite Parachute linen on the bed and plush towels in the bathroom.
Accommodating up to four people on a two-night minimum stay, the Parachute Hotel is the perfect stopover to experience that low-key Cali-chic cool.
INFORMATION
ADDRESS
538 Rose Avenue
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox
-
Alessandro Michele is Valentino’s new creative director
Former Gucci creative director Alessandro Michele is named the successor to Pierpaolo Piccioli at the Roman house
By Jack Moss Published
-
New Byredo store opens in London’s Covent Garden
Byredo has unveiled a new Covent Garden store, its second bricks-and-mortar destination in London
By Hannah Tindle Published
-
Alternative Easter eggs: chocolate-free but cracking gifts and indulgences
The humble egg, Easter's favourite ingredient, celebrated in five alternative forms, from a picnic cutlery canteen to a fabulous foamy dessert
By Caragh McKay Published
-
San Sabino offers mellow Italian-American dining in New York
San Sabino debuts in New York’s West Village, helmed by Angie Rito and Scott Tacinelli, with interiors by GRT Architects
By Sofia de la Cruz Published
-
Fried chicken fever? Coqodaq knows how to do it
Devoted disciples of Korean fried chicken can worship at Manhattan’s Coqodaq, designed by the Rockwell Group
By Sofia de la Cruz Published
-
Enjoy lakeside dining at the Village Supper Club in Wisconsin
DMAC Architecture and Interiors has transformed the 55-year-old Village Supper Club beside Delavan Lake
By Sofia de la Cruz Published
-
HOK-designed Thompson Houston takes over the city’s historic Fourth Ward
Thompson Houston by Hyatt is a 36-storey landmark in scenic Buffalo Bayou Park
By Daniel Scheffler Published
-
The Hollywood Roosevelt’s penthouse suites get a sumptuous refresh
The Hollywood Roosevelt tapped designer Kevin Klein to imbue the suites with both contemporary finishes and historical details
By Adrian Madlener Published
-
Bondst Hudson Yards promises intimate Japanese dining in NYC
Bondst inaugurates its second location, facing the Hudson River, following the success of its flagship location in NoHo
By Sofia de la Cruz Published
-
The Jay Hotel pays homage to John Portman’s San Francisco
The Jay Hotel’s interiors, designed by AvroKO, pay tribute to the building’s architect, John Portman, as well as lesser-known figures from the city’s past
By Dan Howarth Published
-
Sip, savour and stay in Santa Monica during Frieze LA and beyond
Your stay in Santa Monica begins with a cinematic hotel, a Kelly Wearstler-designed spa, a casual shrine to seafood, and a cool tapas bar
By Timothy Anscombe-Bell Published