Magna Pars, Milan's newest hotel, is housed in a former perfume factory in Zona Tortona. Despite that, the only indicators of its olfactory roots are the charming bathroom kits featuring custom-blended beauty potions in retro bottle designs. The rest of this 28-suite hotel is purely modern in its packaging, with each bright white suite featuring the comforts of a well-designed Milanese home: Poltrona Frau bed and couches, Flos lighting, and Lavazza coffee makers. The only element not Made in Italy are giant Samsung flat screen TVs, but the rare Milanese extras (a green central garden, sunny roof deck, gym and full service spa) more than make up for it.