When Prada joined forces with Korean electronics giant LG to develop the
Prada phone, it didn’t just tinker with the exterior aesthetics (although it did produce a case in the company’s signature ‘Saffiano’ leather). The label collaborated in developing the key elements of the user experience and, in this case, that means breakthrough technology. The advanced touch interface eliminates the need for a conventional keypad. Sleek and ultra-slim, at just 12mm wide, the phone contains a 2-megapixel camera, an MP3 player, a video player and a document viewer within its extra-wide LCD screen. When not in use, all that disappears and the phone’s exterior reverts to pure, uninterrupted black.