Hugo Boss are the latest label to dip a toe in the technology pool, with very pleasing results. Where other houses in the past have overlooked the phone’s function in favour of good looks, the designers at Boss have been scrupulous to make sure their offering works as slickly as it looks.
The black finish and 2.8” touch screen display may be de rigeur in the fashion phone, but the 3G+ technology and 5-megapixel camera make for a model that functions to the standards we expect. That’s not to say they’ve scrimped on aesthetics to include such specifications – the personalised interface is one of the finest on the market.
As far as fashion phones go, Boss is definitely living up to its name.
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Sold without a SIM lock, the phone works across all networks and is available in all DOS stores and selected retailers in each market and costs €499.
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