Prada's non-traditional runway (scroll down for more info)
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Fashion show venues
Prada
Prada moved away from the rigid configuration of the traditional runway some years ago, instead choosing to collaborate with AMO/Rem Koolhaas each season. Before the show Koolhaas told Wallpaper* that the archipelago was about an enormous crowd or an urban scale. Guests sat on individual terraced islands scattered throughout the room.
14 July 2008
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