A new Aesop store is always cause for celebration, and the Australian beauty brand's latest minimal masterpiece is no different. Located in Frankfurt, and created by Philipp Mainzer Office for Architecture and Design, the locale brings Aesop's tally of German outposts to five.
Inspired and influenced by the new location, the store's scheme is filled with well-crafted natural materials native to the region, including solid walnut, raw brass and matt finished grey floor tiles.
Focussing on Aesop's product range, back-lit shelves are set against pale, green-grey walls, imbibing the store with a sense of serenity. Bringing the outdoors in with a functional touch is a monolithic wooden structure which integrates the brass sink – a multi-purpose centrepiece – into the space. The floor too pays tribute to the city through the use of distinctly arranged matt grey floor tiles reminiscent of the salt-glazed stoneware ceramics typical of Frankfurt.
German furniture brand e15 – of which Philipp Mainzer is also creative and managing director – features in the form of functionalist designer Ferdinand Kramer's Cypress green mohair 'Weissenhof' lounge chair (originally designed in 1926), solid walnut leather 'Aswan' stool and 'Karnak' chair (both from 1925). An original George Nelson 'Half Nelson Table Lamp' in brass sits handsomely by the sink, adding an extra glow of light and comfort. Art director Farah Ebrahimi, the driving force behind the store concept explains, 'the furniture by German architect Ferdinand Kramer reference Frankfurt’s modernist heritage and bring historical context to the space.'
True to Aesop form, the front visage is entirely made of glass, allowing window shoppers a clear view in. Resisting temptation will, doubtless, be futile.