With its elegant good looks and health-conscious ethos, True Botanicals could easily be lumped together with many other natural skincare brands that stand in the luxury market today. Beneath its stylish veneer though, are formulas that actually work, having been developed by founder Hilary Peterson after her own experience with surviving thyroid cancer and melanoma.

An activist of product safety, Peterson and True Botanicals' approach is focused on conscious ingredient sourcing and identifying potentially toxic ingredients present in everyday products. Based in Mill Valley, California, True Botanicals products are super concentrated, feature bio-active formulations and are luxurious to use – a triple threat, if we ever saw one. They deliver efficacious results too, without compromising on health.

True Botanicals releases three new collections this month: Renew, which hydrates and nourishes ageing skin; Clear, which targets breakouts and controls bacterial flare-ups while offering anti-ageing benefits; and Calm, which soothes irritated and inflamed skin suffering from conditions such as rosacea, over sensitivity and excessive sun exposure. Comprised of a hydrating cleanser, nutrient mist, face oil and nourishing serum, each collection features a custom cocktail of plant and fruit oils, natural extracts and anti-oxidants to ensure it does the job.

What's more, True Botanicals completes its offering with an equally nutritious shampoo and conditioner, that’s formulated without SLS surfactants or synthetic fragrances. Ideal for all hair types, the green tea oil and coconut oil infused pair produce cleaner and healthier hair without a second guess in sight.