The Soho House group has long since dispensed with the services of external designers – Tom Dixon, Martin Brudnizki and Ilse Crawford among them – establishing an in-house design studio in New York (though Tadao Ando is working with the group on a new Tokyo branch of the members' club empire). Headed up by Vicky Charles, the studio – kept busy by the group’s accelerating ambition, outfitting new houses in Chicago, Istanbul and LA, and working on openings in Amsterdam, Barcelona and Mumbai – has developed a house style heavy on the vintage and reclaimed. This is based around entirely bespoke furniture and fittings, ensuring that every new club feels distinctive and locally-sourced.
It was while working on the fit-out and furnishing of Soho House Chicago, opened in 2014, that Charles decided that all that snuffling and sourcing could serve a bigger purpose and sold the idea to Soho House founder Nick Jones.
Soft-launched to the houses’ 56,000 members earlier this year and now to the general public (33,000 of whom are currently on the waiting list to become members) Soho Home, the group's new e-commerce venture, lets you take bits of the houses away with you. Or at least have exactly alike bits of tableware, textiles, accessories, art prints, soft furnishing and furniture – including vintage pieces – delivered to your door.
‘We started Soho Home because members always ask us where they can buy things in the houses,’ says Jones. ‘So we created a range to bring the house home, from the Chesterfield sofa you sit on at Soho House Chicago to the Barwell Crystal you drink your Negroni from at 76 Dean Street.'
Sofas and armchairs are made by George Smith in Cramlington, Northumberland, pottery comes from Burleigh in Staffordshire and glassware is hand-blown at the Rogaška glassworks in Slovenia. And visitors to the site can view the collection by function or house of origin. Chicago, New York, Babington House, Soho Farmhouse and High Road House comprise the current list, but more will be added.