Because we could all do with an extra hand in the morning, the Californian skincare brand Odacité has created a power-packed vitamin C-infused serum that can combat a multitude of sins. Produced with the Parisian concept boutique Colette, and indeed inspired by its founder Sarah Andelman and her mother Colette, the serum is intended for multi-generational use and stimulates the skin’s production of collagen with a potent cocktail of ingredients.

Infused with 15 per cent Vitamin C, the serum ensures skin stays firm, while evening out skin tone. A trio of superfoods – wheat grass, goji berries and acai – further helps to slow down the aging process while combating free radicals that might arise from stress or pollution. Cold pressed blueberry, acai, wild carrot seed and moringa oils ensure that skin stays hydrated, while the scents of rose and geranium soothe both body and mind.

The serum is the latest iteration of Odacité’s founder Valérie Grandury’s holistic and wellness-based beliefs. As a cancer survivor who found new meaning in a toxin-free life, Grandury developed her organic skincare range around the purest and most efficacious ingredients.