Facials are largely considered an indulgence of both time and finances, which not everyone can afford. Even the spa experience as a whole – with its rituals and ceremony-like processes – isn't everyone’s cup of tea. Upending both of these stereotypes is Heyday: a modern day spa, taking all the complications out of getting a facial, that’s based in New York City.

Believing that skincare should be low maintenance, empowering, effective and generally fuss-free, Heyday offers a minimalist service menu: 30 minute, 50 minute and 75 minute facials that can be combined with more targeted ‘add-ons’ that cater to specific skin concerns. Exfoliating microdermabrasion and more dramatic professional peels target fine lines and sun damage; while non-invasive phototherapy stimulates collagen production to help rid blemishes and dark lines, and a hydrating beard treatment nourishes the skin and hair. Each of these additions can be paired with the quicker maintenance facial or the deeper, more comprehensive 75 minute one.

Founders Adam Ross and Michael Pollak have complemented their refreshing approach with an equally novel design. The highly personalised facials are administered in an open-plan space, with booths separated by simple partitions and gauzy curtains that retain a semblance of privacy. A colourful and well-appointed reception area peddles a curated selection of products that are free of sulfates, parabens, artificial fragrances and dyes – they’re also used during the treatments.

Relaxed and welcoming, Heyday’s formula has proved so popular that it’s set to open a second location in Tribeca later this summer. Easy on both clock and wallet, healthier skin is more accessible here than ever before.