Celebrating its first birthday this weekend is an unorthodox brand of jam that aims to spice up the market. Launched by culinary company Little Blue Pot, the collection of preserves aims to bring the quirky flavour combinations of the Balkans to the mass market.
Founded in April 2015 by former businesswoman Jovana Lea Simić, Little Blue Pot is a company, she declares, that ‘was ignited from pure passion and love of food, with a strong dislike toward corporation-style business’. Quitting a managerial job, food-lover Simić took the brand from inception to being stocked in Manhattan delis in six months and has been striving to continue the company’s expansion ever since.
The flavours of the jams are derived from Simić’s home recipes and, as with any good home recipes, it was her grandmother who inspired them. An avant-garde home chef, Simić tells us that it was her grandmother’s use of a little blue pot in her cooking that was the basis for the concept.
The current selection of jams comprises three different flavours: cherry and black pepper, apricot and thyme, and plum and rosemary. These three unique blends, the company states, are ‘different and the spice degrees vary so that everybody can find their favourite combination’. Juxtaposing the ‘spicy’ nature of the jams are their charmingly modest jars, which adopt pretty individual patterns on their labels but are unified by gold and black embellishments.
With plans to expand into the global gourmet market, Little Blue Pot could soon be set to spice up our lives too.