The world of bedding can be extremely subjective. With thread counts, fabric compositions and of course, aesthetics all coming into play, it’s hard to know where quality ends and the magic wand of branding begins.

Hill House Home is a new soft goods line that aims to debunk all of that. Founded by Nell Diamond, the New York-based label supplies classic, well-made bedding, infused with a modern twist. The brand’s five inaugural lines, which are all equally priced, include the Ivy (brushed cotton sateen with rounded corners and wide flanges), Chancery Lane (a matte Percale cotton with a crisp, tailored finish), the Waverly (brushed cotton sateen with a modern scalloped edge), the Vale that evokes the intricate hand-stitching of vintage linens and Savile Row, a clean cotton sateen that takes its cues from men’s tailoring.

Diamond, who went back to do her MBA specifically to bring her idea to fruition, spent around three years looking for the right fabric weaver (Italian) and finishers (French) before launching this month. ‘We believe affordable linens should still be of the highest quality, and we’ve scoured the world to deliver the most exceptional product,’ she says. The raw supima cotton itself is grown in the USA and sent to Italy for weaving to reach its best potential.

Diamond has consciously refused to deal in thread counts as its unrealiable yardstick of measure. The count of Hill House Home’s own wares are mentioned nowhere on the site, but they fall in the 300 range. ‘There is no such thing as 1000 thread count sheets,’ she shares of the American-made phenomenon. ‘Those numbers come from creating 2-ply sheets, so manufacturers get away with folding the fabric and doubling the count.’

Smooth, fine and yet armed with a sturdy quality, Hill House Home’s sheets are just what you would hope for a bed. Currently available in white, the collections will eventually incorporate bold flourishes of colour in the form of trims, borders and embroidery. Pyjamas, bathrobes and a monogram service are all arriving imminently as well. In addition to being available as sets, Hill House Home’s offerings can also be bought individually.