Being a purveyor of the latest fashion and beauty trends, Harvey Nichols is a brand that understands better than most the importance of first impressions.

With presentation its stock-in-trade, it will hardly come as a surprise that its newly refurbished beauty and accessories department, located on the ground floor of the Knightsbridge flagship store, has been designed and decked out to delight the senses (further features and areas are set to be revealed in September and November).

The revamp is not merely a quick brush-up but a full brand makeover, the fruits of an ambitious ten-month effort. Evoking the tailored experience of a beauty salon, the combination of textured marble, mirrors and glass exudes a glossy sophistication.

Taking cues from luxury boutiques, customers can now indulge in the beauty lounge: a space that offers a host of bespoke beauty treatments such as blow-dries, manicures, skincare treatments and the new Nosh clinic, which offers nutritious infusions and injections to energise the immune system with vitamin goodness. There is also a beauty concierge on hand to offer expert advice on the myriad pampering practices and products.

The sleek update may signal a new chapter for the brand, but the Harvey Nichols hallmark can still be seen in its extensive range of beauty products from 130 global brands.

Attuned to breaking trends, a monthly pop-up will unveil the latest beauty innovations and collections as well as providing panel talks from a host of industry hotshots.

Doubling up on what Harvey Nichols does best, the newly renovated flagship store promises more of the luxury the brand is known for. It is as inviting as it is exclusive.