Unless you're a professional hair stylist, chances are you wouldn’t have caught sight of Uberliss, a salon-only haircare brand originating from Illinois. Now, thanks to a revamped packaging design, this newly recognisable line is bound to get heads turning.

Conceived by the New York City-based, Dutch design firm FormNation, Uberliss’ new look features an energetic mix of graphic patterns inspired by what each product does for the hair. From straightening, curling, dyeing, washing and conditioning, each Uberliss product trades on rejuvenating the bonds in hair to repair damaged fibres, thus helping to safeguard hair against colour treaments, keratin straightening and intense heat. Infused with argan oil, amino acids, apple extract, Buriti oil and more, the nourishing, vitamin-packed formulas ensure a smoother than smooth finish.

The hand-drawn graphics not only cover the brand’s salon-only range, but a white-bottled consumer line as well – perfect for use or simply as display in the comfort of one’s own home.