The latest addition to the ever-growing list of body-enhancers to saturate the market, ultra long lashes have been fluttering their way onto beauty pages for the past year or so. And it’s an incidence for which we have one woman to thank.
Entrepreneur, ‘beauty artist’ and recently graduated 23-year-old at the best end of the insatiable false-eyelash trend, Kathryn Popplestone established her fledgling business, Flutter, back in 2008. Providing London-based, in-home treatments for the past year, this crunch-defying young upstart’s talents were spotted from afar and Flutter has been recently been snapped up by the Urban Retreat treatment centre in Harrods.
Despite the apparent immediacy of this particular success story, Popplestone – a recent biochemistry graduate – spent her university years providing beauty treatments to friends and followers as a means of paying her fees. These days however, Popplestone’s sights are set a little higher, offering superior treatments to Harrods’ exacting clientele.
Available in several volumes and lengths, Flutter lashes come pre-curled – an accolade unheard of in the industry – and naturally extend the originals - as each individual lash is applied to a pre-existing follicle. Lasting for up to 60 days, the lashes are some of the most enduring on the market - and with a recommended check-up time of once every month or so- they’re the lowest maintenance to boot.
Described as ‘soft, comfortable and with excellent staying power’ Flutter’s lash augmentations may sound more like a dodgy lonely hearts than the latest beauty breakthrough, but Popplestone’s impressive back-story – alongside her own, super-full lashes – had us from hello.